Director, Product Marketing

6 months ago

Vancouver, Canada Klue Full time

\uD83D\uDC4B You found us. Awesome. Something led you here, maybe a glimpse of potential and something amazing? Well that’s how we feel about Klue.

**Who are we?**

Klue is a VC backed, capital-efficient high growth SaaS company. Tiger Global and Salesforce Ventures led our US$62m Series B in the fall of 2021. We’re creating the category of competitive enablement: helping companies understand their market and outmaneuver their competition. We benefit from having an experienced leadership team working alongside several hundred risk-taking builders who elevate every day.

We’re one of Canada’s Most Admired Corporate Cultures by Waterstone HC, a Deloitte Technology Fast 50 & Fast 500 winner, and recipient of both the Startup of the Year and Tech Culture of the Year awards at the Technology Impact Awards.

As **Director, Product Marketing,** you are responsible for creating and executing Klue’s overall go-to-market strategy to exponentially increase market share, extend market differentiation, and establish industry leadership recognition. You are accountable for initiatives that effectively enable sales, equip demand generation teams, and shape prospect and customer-facing programs.

Reporting to the VP of Marketing, this role is crucial to scale the customer value and overall growth of the Klue business.

**Given the nature of this role, we are open to a fully remote employee based in Canada or the US.**

**What you will do**:

- ** Go-To-Market**: Establish, execute, and optimize the go-to-market strategy to drive value acceleration, retention, upsell, lead generation, and sales conversion objectives.
- ** Messaging and Positioning**: Lead positioning and messaging efforts to define our category and expand Klue into adjacent categories.
- ** Product**:Work with Product team to lead GTM activities for new product launches, and new feature releases - owning positioning, messaging and branding. Experience leading product marketing for a multi-product company is a plus.
- ** Analyst Relations**: Establish Klue in the upper right quadrant in major market evaluations, building relationships with industry research firms. Influence analyst perspective on the broader landscape.
- ** Expert Evangelism and Content Marketing**: Evangelize Competitive Enablement - Produce and execute customer stories, thought leadership, expert engagement and content pieces; targeted at product marketers, CI leaders and executive leaders.
- ** Competitive Enablement**: Oversee our Competitive Enablement Manager to lead competitive enablement efforts, our win/loss and churn analysis programs, and maximize win rates vs key competitors.
- ** Customer Marketing**:Establish and coordinate strategies to drive customer adoption, engagement, and retention - and generate insights from our customer base. Own Customer advisory programs and oversee our Customer Marketing Manager to develop customer marketing programs, references, testimonials, case studies for external and internal use.
- ** Partnership Marketing**: Support partnership efforts with product marketing support as needed.

**Required Qualities**:

- ** Growth Mindset**: you're authentic and self-aware. Humble and coachable. Take risks and learn from mistakes. You hold yourself and others accountable to meeting commitments. You’re a "self-starter" who likes to take initiative and run with complex projects.
- ** Trustworthy and Open**: work with others in a transparent, candid, and direct way - always keeping curiosity and care top of mind. As a teammate, you're willing to share, even the hard stuff knowing we're all working towards the same goal
- ** Critical Thinker**:critically dissecting and distilling complex issues to formulate actionable strategic decisions and action plans with a data-driven approach
- ** Decision Maker**: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
- ** Commitment to Elevating**: a self-starter that's on the hunt for excellence. You frequently identify opportunities to raise the bar for yourself and others. Consistently achieves results, demonstrating high performance and challenging yourself and others to deliver results.
- ** Collaboration and Teamwork**: works with others to deliver results, contributing to the team in a meaningful way and prioritizing group needs over individual needs. You’re able to influence others - asserting your own ideas and persuading others, gaining support and commitment and mobilizing people to take action.
- ** Distillation**:able to disambiguate, structure, and simplify complex concepts and scenarios into “So What?” and “Now What?” insights to inform stakeholders
- ** Concise Communication**:clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
- ** Subject Matter Expert**:Ideally, proficient in the domain of competitive intelligence (CI) and compe

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