Director, Product Marketing

7 months ago


Vancouver, Canada Unbounce Full time

We're a people-first, customer-obsessed company motivated by our passion for empowering digital marketers to achieve success with their campaigns. With intuitive landing page builders and a comprehensive suite of AI-powered features, our Conversion Intelligence platform helps you grow smarter.

Our team's technical expertise and creativity work together to drive our mission forward every day. We aim to continue being an innovative and inspiring company that both our customers and employees admire-and we invite our future team members to join us

**About the role**:
The Director of Product Marketing will spearhead Unbounce's success through serving as the voice of strategy and shaping the positioning of Unbounce's products in the market to deliver customer value. In this role, you will report directly to the Vice President, Products and manage the Product Marketing Team. You will work closely with Unbounce's Senior Leadership Team to provide your insights and expertise which will hold significant weight within corporate strategy, as they provide invaluable market intelligence, competitive analysis, and customer feedback to guide decision-making. By aligning product marketing initiatives with overarching business objectives, you will identify new market opportunities, drive revenue growth, elevate brand reputation, and ensure Unbounce remains an innovative leader in the dynamic realm of digital marketing technologies.

**What you'll be doing**:

- Lead, coach, and develop our product marketing team, while fostering collaboration aligned with business objectives
- Develop and lead winning go-to-market strategies for new product launches and initiatives, including research, launch planning and timelines, communications, enablement, deliverables, and reporting ensuring seamless cross functional execution
- Identify strategic target market segments that guide marketing, product roadmap, and strategic direction of Unbounce's ecosystem for SMB marketers
- Support senior leadership with corporate strategy and co-create product strategy in collaboration with Product Management and other stakeholders
- Lead positioning and messaging efforts to define how Unbounce wins in the market and communicate to our customers, prospects, and internal stakeholders ensuring consistency across all channels
- Develop and experiment with innovative and customer-centric ways to package and price our products
- Oversee our competitive intelligence and enablement programs and help identify and execute strategic opportunities to drive revenue growth, differentiate Unbounce, increase TAM and market share, drive informed prioritization of market problems to solve for
- Be a thought leader internally and externally providing expertise in market insights, competitive landscape, and Unbounce customers that translates into actionable strategies

**A little bit about you**:

- Degree/ education in business, marketing, or product marketing.
- 8+ years product marketing experience in fast-paced, B2B SaaS company
- Proven experience in creatively positioning and marketing products, software and services in a competitive market environment
- Ability to think strategically, navigate ambiguity, and break down complex problems
- Passionate and a driven, self-starter who can work independently as well as part of a team
- Analytical and data-driven, with experience synthesizing insights to inform marketing strategies and decision-making
- Track record of creating high quality, impactful product launches and market growth
- You are an exceptional communicator. You can present and craft a narrative that resonates with both technical and non-technical audiences alike
- You have excellent leadership and interpersonal skills with a demonstrated ability to collaborate cross-functionally and positively influence people across all teams
- You're driven to have an impact. As part of a small team, you're motivated knowing that your efforts will have a big splash
- You have a bias toward action and fast decision making
- Experience leading product marketing for a multi-product MarTech company is a plus

**Share our values**:

- Courage
- Ambition
- Being Real
- Empathy
- Diversity
- Connect
- Amplify
- Bias for Action
- Grow People
- Create the Future
- Self Leadership

**What's in it for you**:
Compensation range
- $170,369 - $200,000

Flexibility and time off

A digital-first, distributed working model with flexible hours
- 20 vacation days
- Holiday Closure: December 25th - January 1st
- One paid day off on your birthday

One paid volunteer day per year

Health and wellness
- A comprehensive benefits package including medical, dental, vision, and generous mental health support options - all available on day 1
- 12 personal wellness days
- $500 health and wellness allowance**:

- Parental leave and planned reintegration program

Growth
- Org-wide and employee-led DEI and growth initiatives

Professional development time and budget

More perks
- One-time work-fr



  • Vancouver, Canada Benevity Full time

    **Meet Benevity**: The world's coolest companies (and their employees) use Benevity's technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We're also one of the first B...


  • Vancouver, Canada Comm100 Network Corporation Full time

    Do you enjoy bringing understanding of buyers and market into an organization? Are you great at optimizing how a company markets and sells to clients? Would you love to talk to and listen to the market all day long? Do you always show passion as a product evangelist? Looking to make a statement in your career? Join Comm100 as our Product Marketing Manager /...


  • Vancouver, British Columbia, Canada Director File Full time

    Company OverviewThe Apprentice Technical Director role is a 6-week position primarily for early-career arts workers from equity-deserving groups. We are seeking an individual passionate about executing the creative vision of the artistic team and transforming it into a live theatre production of Guys and Dolls.Salary InformationThe compensation package...


  • Vancouver, ON, Canada Primeclick Marketing Full time

    Job DescriptionA career-defining opportunity awaits a seasoned marketing leader to join Primeclick Marketing as our Senior Marketing Director for Real Estate Photography. We're seeking an innovative and results-driven professional to spearhead our marketing efforts, drive business growth, and solidify our position in the real estate photography...

  • Marketing Manager

    2 weeks ago


    Vancouver, Canada Rennie Marketing Systems Full time

    **About rennie & Our Culture** We are real estate at its thoughtful best. For more than 40 years, we have led the industry by approaching real estate as a means to build better communities and improve lives. Integrated under rennie are developer services, consumer services, advisory services, rennie foundation and rennie museum. Founded on a people-first...

  • Director of Product

    7 months ago


    Vancouver, Canada Native Shoes Full time

    **Associate Creative Director** **Permanent Full-Time** **Vancouver, BC** - _Native Shoes is a hybrid organization based in Vancouver, BC and this role is expected to be in the office 2 days per week._ **Why Native Shoes?** It seems the heavier the world gets, the more it needs lightness. At Native Shoes, we’ve made lightness our life’s work with...

  • Director, Marketing

    2 days ago


    Vancouver, Canada VRIFY Full time

    **About the Role** VRIFY seeks a revenue-focused Director of Marketing to accelerate our leadership position in AI-assisted mineral discovery. This role is crucial in executing our GTM strategy while unifying and developing our newly formed marketing organization. As Director of Marketing, you will report directly to the VP Marketing and partner closely...

  • Director of Marketing

    4 months ago


    Vancouver, Canada Marriott International, Inc Full time

    **Job Number** 24171838 **Job Category** Sales & Marketing **Location** JW Marriott Parq Vancouver, 39 Smithe Street, Vancouver, BC, Canada VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Management **JOB SUMMARY** Directs the development, production and implementation of all marketing strategies and related...

  • Marketing Director

    3 months ago


    Vancouver, Canada Fintel Connect Full time

    Fintel Connect is making waves as the leading growth marketing solution built for the financial industry. Our mission is to support the banking and financial ecosystem with tools and insights that will allow them to better reach future customers and deliver the right products to the right audiences in a compliant and cost-effective way. Fintel proudly serves...

  • Director of Product

    7 months ago


    Vancouver, Canada ProShop ERP Full time

    **The ProShop Mission Statement**: _We deliver powerful manufacturing software by deeply understanding our client's challenges in order to meaningfully improve their businesses, and in turn, their communities._ ProShop is a game-changing ERP/MES/QMS software product we call a Digital Manufacturing Ecosystem (DME) specifically for companies in the...

  • Marketing Director

    4 months ago


    Vancouver, Canada Real Talk Group Full time

    **Marketing Director** **Elevate Your Career with a Trailblazing Modular Construction Firm!** **Position Title**:Marketing Director **Location**:Vancouver, BC **Salary**:Competitive $90K+ with full benefits **Company Overview**: Join a 100% Indigenous-owned and female-led business that is revolutionizing the modular construction industry. Our client...

  • Marketing Coordinator

    3 weeks ago


    Vancouver, Canada Rennie Marketing Systems Full time

    **About rennie & Our Culture** We are real estate at its thoughtful best. For more than 40 years, we have led the industry by approaching real estate as a means to build better communities and improve lives. Integrated under rennie are developer services, consumer services, advisory services, rennie foundation and rennie museum. Founded on a people-first...

  • Director of Marketing

    5 months ago


    Vancouver, Canada Aimsio Full time

    **About Aimsio** Aimsio is a leading field operational management platform designed for heavy industries. Our customers across North America have processed over $7 billion on the platform, managing over 25,000 crew workers through Aimsio! **About You**: The Director of Marketing at Aimsio reports directly to our CEO and is an integral member of the...


  • Vancouver, British Columbia, Canada Director File Full time

    Job Overview: The Artistic Director of Programs role at VIFF seeks a visionary leader to co-create the organization's artistic vision with the Artistic Director of Films.This individual will report directly to the Executive Director and be responsible for crafting annual and long-term programming plans, driving curatorial excellence, and fostering audience...


  • Vancouver, Canada Director File Full time

    Job Title: Programs Visionary DirectorVisionary leader sought for VIFF's Artistic Director of Programs role. Reporting to the Executive Director, this individual will co-create the organization's artistic vision with the Artistic Director of Films. Key responsibilities include:Crafting annual and long-term programming plansDriving curatorial...


  • Vancouver, British Columbia, Canada GF Full time

    The General Manager reports to the Board of Directors and works closely with the Artistic Director and support staff. The General Manager plays a key role in the company's administrative direction.Key ResponsibilitiesCollaborate with the Artistic Director on annual operating budgeting and financial planning.Liaise with bookkeepers and auditors at year-end to...


  • Vancouver, Canada Rove Concepts Full time

    Rove Concepts is a high-end, online mid-century modern furniture business with a head office located in Vancouver, BC. For over 13+ years, we have built trust with customers through delivering quality products and outstanding service to doorsteps throughout North America. With a strong online presence and a commitment to timeless design, we strive to create...

  • Marketing Coordinator

    3 months ago


    Vancouver, Canada Ecotrend Ecologics Ltd. Full time

    **Job title: Marketing Coordinator & Vendor Director Assistant** Industry Sector: Natural Health Products Job Categories: Administration Company Name: Ecotrend Ecologics Ltd. 125 West 3rd Ave. Vancouver, BC V5Y 1E6 Telephone: 1-855-215-2290 A rewarding and challenging role to support, organize and develop current marketing processes with a mandate to...

  • Director of Marketing

    2 months ago


    Vancouver, Canada CartonCloud Full time

    Make your mark in the B2B SaaS Logistics industry! - Team leadership and ownership of our global marketing function - Permanent, remote working position in Vancouver. Expected salary range is $150-$170k plus bonus CartonCloud is a SaaS company based in the Gold Coast, Australia. Our market leading warehouse and transport management software genuinely...


  • Vancouver, Canada Mastercard Full time

    Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...