Manager of Content and Community

6 months ago

Toronto, Canada Litmus Automation Full time

**Who is Litmus**

Litmus is a growth-stage software company that is transforming the way companies harness the power of machine data to improve operations. Our software is enabling the next wave of digital transformation for the biggest and most innovative companies in the World - making Industrial IoT, Industry 4.0 and Edge Computing a reality. We just completed our Series B financing round, and we are looking to expand our team.

**Why join the Litmus team**

**_ You want to be a part of something great_**

We pride ourselves on building the most talented and experienced team in the industry who knows how to win. We work hard and the results speak for themselves. We're trusted by industry leaders like Google, Dell, Intel, Mitsubishi, Hewlett-Packard Enterprise and others as we partner to help Fortune 500 companies digitally transform.

**_ You want to define and shape the future_**

**_ You want to build and shape your career_**

Join a growth-stage Silicon Valley company to build and define your career path in an environment that allows you to progress rapidly. Bring your unique experience, talent and expertise and add to it by collaborating with and learning from the brightest people in the industry.

We're looking for an experienced digital marketer and content creator to own content creation, video production, virtual events, pragmatic thought leadership and social media. As a creative problem solver with a passion for storytelling, digital marketing and content strategy, this role will be to create engaging, scalable and performance-optimized content that can be leveraged across the buyer journey in multiple channels.
- About the Role_
- Manage organic social media publishing efforts and content curation and development, especially across LinkedIn and YouTube. Design or manage resources to create, curate, clip and/or update graphics, templates and/or videos that can be used in organic social media efforts, outbound paid social media advertising campaigns and trade/association sponsorships.
- Develop, plan for, produce and leverage a podcast/livestream/show strategy leveraging SMEs that makes sense for our ICP, the industry and our solutions today and tomorrow.
- Create strategy, content plan and produce live online events, webinars and community meet-ups to strengthen the Litmus brand and generate awareness for Litmus products.
- Develop content syndication strategy and programs for events and long-form content to include snackable and short video strategy. Edit videos for use in overall social media efforts and across the marketing mix.
- Partner with product management and our partner teams on social-first solution snapshots that snackably showcase core functionality and new features in a compelling way that demonstrates relevance, potential impact and continuous innovation.
- Develop, train and cultivate a handful of company leaders on digital thought leadership practices and support ongoing implementation of these efforts.
- Serve as an active practitioner and resource for and support social selling across sales, customer success and partner relations teams as well as wider evangelism socially across the company.
- Collaborate with demand gen/agencies as part of wider strategy surrounding content, offers and optimization.
- Support physical events and partner relations through social media and backchannel efforts.
- Cultivate and manage relationships with social influencers in the industry to expand awareness and reach.
- Measure, report on and optimize social media efforts to support engagement leading up to and across the funnel and customer lifecycle.
- About You_
- 5-10 years' experience in digital marketing, content development and social media management.
- Experience managing relationships with agencies, social influencers and external vendors.
- Experience growing social media following and engagement in support of short and longer term business goals.
- Experience in hands-on video editing and production and partnering with video editors.
- Experience translating complex concepts into customer-centric, digestible, value-added content.
- Ability to work within tight deadlines while maintaining a high degree of professionalism.
- Experience in manufacturing, IoT, IIoT and digital transformation a plus.

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