Community & Content Manager

2 weeks ago

Toronto, Canada Karrot Full time

**Product Overview**

Karrot is a community-driven super app from Korea that is committed to nurturing local interactions. We offer a wide range of services, including buying and selling goods, community groups, job listings, real estate and auto listings, and payment solutions. With a thriving community of over 30 million users, we are passionate about enriching local connections, starting with our secondhand marketplace.

**Company Overview**

Backed by industry-leading investors such as Softbank, DST Global, GoodWater Capital and Altos Ventures, Karrot is poised for growth. Our North American division aims to expand our communities across the US & Canada, starting with Toronto, Vancouver, and New York City. We’re designing a delightful way for communities to connect online in a way that’s safe, easy, and centered around living - and listing - better, together.

Karrot's team is composed of dynamic, passionate, and entrepreneurial individuals. Our executive leadership, with past experiences in globally recognized tech companies such as Google, Kakao, Naver, and Ritual, brings a wealth of expertise and guidance to the organization.

**Position Summary**

Join Karrot as our Community & Content Manager, where you'll wear two hats, each vital in stitching together the vibrant tapestry of our community. You know that quality content wears the crown, so in one role you’re mapping out and managing our pipeline of content by posting, sourcing, and managing content streams from local creators and influencers that can bring the Karrot Story to life. In the other, you're the mastermind behind hyper-local experiential events, crafting unique moments of connection between neighbours, but memorable community experiences. This dual role is all about celebrating and elevating the local pulse - where every creator partnership and every event is a chapter in Karrot’s unfolding narrative.

**Key Responsibilities**

**Creator Account Management**:

- Find, engage, and build relationships with local creators and influencers to create content that tells the Karrot story, to be used on our ads and social channels.
- Own the content calendar and distribution for User-Generated Content (UGC), and Influencer content, ensuring a steady flow of engaging materials.
- Manage your own operating budget and payment schedule, aligning with the broader team's objectives and initiatives to maximize impact and efficiency.
- Analyze the effectiveness of creator partnerships and continuously adapt strategies to maximize engagement and brand alignment.

**Local Community Management**:

- Design, partner, and execute impactful hyper-local marketing events that directly engage our community and enrich the Karrot experience.
- Collaborate with cross-functional teams to ensure seamless integration of events into the broader marketing strategy.
- Manage all aspects of community event planning, from conception to execution, including budgeting, partnership negotiations, on-the-day logistics, and ongoing relationship for future engagements.

**Desired Qualifications**
- Minimum of 2 years of experience in an agency or local startup environment, specifically working on content management, influencer partnerships, and/or community management.
- Proven track record of building successful partnerships with strong alignment.
- Experience in managing a creator partnership funnel, from initial outreach and engagement to establishing long-term collaborative relationships.
- Strong proficiency in both quantitative and qualitative analysis for strategic planning and measuring the performance of partnerships and events.
- Creative flair in storytelling and content creation, with a keen eye for what resonates with local communities.
- Strong organizational skills, adept at managing multiple projects simultaneously without missing a beat.
- Excellent communication skills, both written and verbal, with the ability to engage and inspire a diverse range of individuals and audiences.
- Proficiency in English; additional language skills are a plus.

**Benefits and Perks**
- Competitive compensation and a comprehensive benefits package.
- Flexible work hours and unlimited time off to balance your work and personal life.
- Opportunity to work in a small team, making a significant impact on local communities.
- Regular team lunches and a hybrid remote work setup in Toronto.

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