Senior Content Strategist
3 weeks ago
We are seeking a seasoned Senior Content Strategist to join our Corporate Communications team, driving the narrative around RBC's technology journey. As a key player in shaping the bank's tech brand presence, you will lead content strategy and development for two external websites, working closely with our tech ecosystem and partnerships teams.
About the Opportunity:
- Develop and implement a comprehensive content strategy to elevate RBC's reputation and profile in the tech space.
- Collaborate with internal stakeholders and business partners to identify compelling storytelling opportunities that showcase RBC's expertise across multiple tech disciplines.
- Create engaging content focused on our people, culture, and experiences to support technology recruiting and retention initiatives.
- Write, edit, and publish high-quality content across various channels, from initial concept to final delivery.
- Promote RBC's innovation story through strategic partnerships with government, academic, and industry organizations.
- Partner with marketing and communications professionals to amplify the bank's broader innovation narrative.
Your Profile:
- A Bachelor's or Master's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- 7+ years of experience providing strategic marketing and communications advice, content development, and project management in a similar role.
- Demonstrated expertise in paid social and digital campaigns to drive traffic and measure success.
- Proven ability to navigate complex relationships between internal teams and external organizations in a large global company.
- A successful track record planning and executing large-scale projects with multiple stakeholders and time/budget requirements.
Compensation Package:
The estimated annual salary for this position is $120,000-$150,000 CAD, depending on your level of experience and qualifications.
Inclusion and Diversity:
RBC is committed to building inclusive teams and an equitable workplace where employees can bring their true selves to work. We strive to provide an accessible candidate experience for prospective employees with different abilities.
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