Digital Content Manager

3 months ago

Toronto, Canada Royal Bank of Canada Full time

**Job Summary**

RBCx pursues big, bold ideas and leverages RBC's extensive experience, network, and capital to empower tech trailblazers to compete harder and grow faster. We know building great businesses takes more than just capital, which is why our four pillars - Banking, Capital, Platform, and Ventures - combine to make us the go-to backer of Canadian innovation. In 2020, we were named by Fast Company as one of the 100 Best Workplaces for Innovators and we’re looking for team members with the curiosity to explore, the capabilities to build and capacity to help us deliver our mission.

**About Dr.Bill**

Dr. Bill is a RBCx Venture that is working to take the pain out of medical billing and get doctors paid accurately. We are a high growth company that currently serves 11,000+ doctors in Ontario, British Columbia and Alberta. Our greater goal is to improve the lives of Canada’s hardworking doctors—freeing them to spend more time focused on their patients and personal lives. It is our sincere belief that by modernizing healthcare technology like medical billing, we can improve the lives of doctors, thereby improving quality of care for patients, ultimately helping to create a healthier Canada. That makes working at Dr.Bill the best of both worlds: our people enjoy the benefits of working for a big company plus the speed and energy of working for a scaling venture.

**What is the Opportunity?**

At Dr.Bill, we are committed to empowering physicians with solutions that enable them to spend more time caring for their patients, and less time on administration and billing.

As a Digital Content Manager you are passionate about content, leveraging your skillset to make a meaningful impact with Canadian Physicians. Your responsibilities will include developing and implementing a comprehensive content strategy across our digital channels to ensure Dr.Bill maintains a strong and influential presence. Additionally you will play a key role in content creation and strategic deployment, aligning with our business objectives and driving growth.

**What will you do?**

Reporting to the Senior Manager, Growth Marketing, you will:

- Support the planning, briefing, scheduling, and execution of content creation for various marketing initiatives.
- Serve as the SEO expert, enhancing content visibility and impact by optimizing content structure and keywords, analyzing trends, and implementing strategic improvements.
- Manage and update the marketing resource center, ensuring content is current, engaging, and aligned with brand goals.
- Support product marketing with updates and changes to the website product copy and positioning.
- Develop and execute a content strategy for Dr.Bill's social media channels, ensuring alignment with company and marketing objectives.
- Collaborate with stakeholders to provide best practices for content strategy, suggesting new content initiatives to ensure high engagement and best-in-class quality.
- Demonstrate strong organizational skills with the ability to prioritize tasks, manage schedules and timelines, and maintain accurate records and materials.
- Be a self-starter who thrives on collaboration and feedback, comfortable working independently and influencing cross-functional teams.
- Utilize strong analytical skills to establish KPIs, draw key insights for optimization, and develop a data-driven approach to content strategy.

**What do you need to succeed?**

**Must-have**:

- 3+ years experience as a Content Manager, Content Strategist, or similar role.
- Post-secondary education in Marketing, Communications, Public Relations or equivalent training.
- Familiarity with SEO best practices and content optimization techniques.
- Strong understanding of content management systems and content creation tools.
- Excellent project management and organizational skills.
- Ability to work collaboratively in a cross-functional team environment.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Basic copywriting.
- Knowledge of Wordpress, Hubspot, Conductor and Asana or similar, are an asset.

**What’s in it for you?**

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- A world-class training program in financial services
- Flexible work/life balance options

RBCx

**Job Skills**

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Be

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