Digital Content Manager
5 days ago
At Royal Bank of Canada, we're seeking a skilled Digital Content Manager to join our team. This is a full-time position based in Toronto, with an estimated salary range of $85,000 - $110,000 per year.
About the OpportunityWe're looking for someone who can develop and implement a comprehensive content strategy across our digital channels. As a Digital Content Manager, you'll be responsible for creating engaging content that resonates with our target audience, including Canadian physicians. Your responsibilities will include:
- Developing and maintaining a strategic editorial calendar that aligns with our business objectives and engages target audiences.
- Overseeing content development from ideation to execution, managing strategy, briefing stakeholders, scheduling, and publishing.
- Owning the distribution plan of our content across our most efficient channels, to ensure engagement and reach.
- Serving as the SEO expert, optimizing content for search visibility and impact through strategic keyword use, trend analysis, and continual enhancements.
- Staying on top of industry and customer trends to tailor content that resonates with target audiences.
Your key responsibilities will include:
- Managing the support website and Dr.Bill marketing website, including resource section, content upload, editing, and updating product and feature pages.
- Designing and implementing strategic email marketing campaigns to drive engagement at each stage of the customer journey.
- Developing and managing a content strategy for Dr.Bill's social media channels that aligns with brand tone, style, and quality standards.
To be successful in this role, you'll need:
- A minimum of 5 years experience as a Content Manager, Content Strategist, or similar role.
- The ability to develop strategic and tactical content efforts that align to OKRs.
- Post-secondary education in Marketing, Communications, Public Relations, or equivalent training.
- Familiarity with SEO best practices and content optimization techniques.
- A strong understanding of content management systems and content creation tools.
- Excellent project management and organizational skills.
- An analytical mindset to interpret data and make data-driven decisions.
As a Digital Content Manager at Royal Bank of Canada, you'll enjoy a comprehensive Total Rewards Program, including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable. You'll also have the opportunity to work in a dynamic, collaborative, progressive, and high-performing team, with access to world-class training programs in financial services and flexible work/life balance options.
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