Manager, Content
6 months ago
Job Family Revenue
Primary Location Toronto
Position Language Requirement English Only
Language Skill Level (Reading)
- Language Skill Level (Writing)
- Language Skill Level (Speaking) Status of Employment Contract
Work schedule(s) Full-time
**Work at CBC/Radio-Canada**
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
This is a hybrid role with the requirement to work in the office a minimum of 1-2 days(s) a week.
**Perks you can look forward to**:
- Competitive total rewards package.
- Opportunities to work with cutting edge technology.
- Opportunities for continued learning and professional development.
- Opportunities to become a member of our Employee Resource Groups.
- A creative and dynamic work environment, where your ideas and contributions can be heard, valued and respected; and
- A supportive management team committed to upholding the highest standards of diversity and inclusivity.
**Your role**
- CBC/Radio-Canada Media Solutions is looking for a Manager, Content & Partnership Marketing - Media Sales who will develop revenue strategies and creative partnership opportunities for advertising clients on their portfolio of CBC brand businesses. The portfolio will include a mix of brands from our areas. The Manager will develop high-impact marketing solutions and creative sponsorship opportunities for advertising clients leveraging CBC’s media assets (TV, digital, social, audio, experiential) to maximize the revenue potential of their portfolio and achieve fiscal revenue targets.
- The Manager, Content & Partnership Marketing - Media Sales will be a lead representative from CBC/Radio-Canada Media Solutions with content executives, producers, legal, communications, research and other production stakeholders on their portfolio. They must work collaboratively with these stakeholders to negotiate and build cross-platform partnership opportunities. They are responsible for producing compelling marketing collateral and sponsorship packages for their portfolio, as well as providing actionable content information to support the advertising sales activity behind their portfolio.
- The Manager, Content & Partnership Marketing - Media Sales creates the go-to-market plans for any revenue opportunities on their businesses and conducts regular presentations to brief the sales team on the opportunities available. They will set the pricing of sales packages and advise on optimal pricing strategies for creative media products. The Manager - Content Marketing will also offer support for activation project managers during the execution phase of any partnerships on their portfolio as necessary and may occasionally be required to lead the executions of partnership campaigns directly.
- They will set the annual fiscal business plans and lead revenue reporting activities for their businesses.
- Additionally, the Manager, Content & Partnership Marketing - Media Sales may assist in product innovation work, helping to identify and implement new ad sales revenue products for CBC/Radio-Canada Media Solutions relevant to their content portfolio, with a particular focus on digital opportunities (social media, influencer marketing). They may conduct competitive reviews or any additional analysis necessary to optimize existing revenue streams and develop new ones.
- If you’re someone who prides themselves on being both a strategic business manager and a creative marketer, we want to hear from you- University-level degree or equivalent in Marketing, Communications, Public Relations, Media Sales, Content Production (TV, digital) or related discipline.-
- Minimum of 5 years experience in Marketing/Advertising (Consumer Marketing, Brand Activation, Promotions, Communications), Media, or Content Production in a role related to advertising.-
- A self-starter. You are a proactive problem-solver and strategic thinker who prides themselves on delivering business results.-
- Strong command of media and/or marketing strategy. Demonstrated experience developing exceptional cross-platform advertising campaigns, branded content, consumer promotions, digital/social marketing campaigns, and/or sponsorships.-
- Ability to craft and deliver persuasive presentations. PowerPoint wizards, please apply Graphic design and/or copywriting skills are assets.-
- Superior negotiation skills and the ability to navigate complex projects to produce alignment on a solution.-
- Passion for CBC’s content, as well as a knowledge of the broader broadcast and digi
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