Content Marketing Manager

5 months ago

Toronto, Canada Relay Financial Full time

Relay is building banking that creates total cash flow clarity and control for small businesses. We’re looking for a **Content Marketing Manager** to help us scale our thought leadership function and forge meaningful, lasting connections with our customers.

We’re after the 33-million ‘Heart of America’ SMB market—the small businesses that underpin the economy. The boutique creative agency, the family-owned plumbing business, the online store selling handmade jewelry, the accounting firm next door.

Collectively, these businesses employ over half of the US workforce. But despite their impact on all of us, they regularly struggle with cash flow (68% will experience a cash flow crisis in their lifetime) and continue to be drastically underserved by traditional banking.

Relay is changing that. We’re doing it through a banking platform that gives them cash flow control, partnerships with small business advisors and communities like Profit First, and content that shows small businesses a better way to get on the money.

That’s where you come in.

Content has been an integral part of our growth at Relay, and will play a major role as we grow our thought leadership function. Reporting to the Content Marketing Lead, the **Content Marketing Manager** will join a team of quality-obsessed marketers and creatives.

We’re looking for someone who knows how to develop original, compelling thought leadership content, can comfortably manage a project pipeline, and is excited to create cash flow and business finance content that goes beyond the cookie-cutter.

**What You’ll Be Doing**:

- Create high-quality, engaging content, including articles, whitepapers, case studies, eBooks, webinars, newsletters, social media posts, and others
- Talk to customers and do in-depth research to develop insights into what draws and holds the attention of business owners across different industry segments
- Own and continuously improve our project management process to ensure timely content production, visibility for stakeholders, and priority alignment with growth goals
- Build and manage our editorial calendar and work to maximize Relay’s content distribution
- Collaborate with internal and external designers to elevate all of Relay’s content campaigns
- Help onboard, manage, direct, and inspire external writers and contractors to deliver best-in-class content for our audience
- Measure, optimize, and report on content performance
- Work closely with growth, sales, product, and customer success teams to ensure content aligns with business goals and customer needs
- Flex your writing and editorial muscles to ensure that everything Relay’s internal teams and external influencers produce is on-brand, on-point, and delightful to our audience

**Who You Are**:

- You have 4+ years of combined experience in marketing, content management, or editorial
- You’re a strong project manager with a proven ability to prioritize tasks that maximize your impact while working independently
- You are genuinely excited about creating inspiring, helpful content for small businesses and their owners/operators, and care deeply about their success
- Creative. You know how to leverage established tactics, but you can also think beyond the "playbook" to bring creative new ideas for growth
- A storyteller at heart; you understand the power of narrative in shaping content strategy and leverage that to tell diverse stories
- An exceptional writer, you love to perfect your craft and can coach others on their writing. You can adapt your tone and style depending on the audience and type of asset being created
- Committed to driving meaningful marketing impact through content; you understand how content fits in the marketing funnel, and continually deepen your skill set
- Process-driven. You can push projects forward internally and when working with partners
- Data-driven. You can use data/analytics to measure the impact of your work and then use it to iterate based on its impact on our funnel

**Bonus points**:

- You have a background in crafting content about small business cash flow and money management, or deep expertise in one of the following industries: e-commerce, real estate investing, trades, or non-profits
- You have experience producing video content (for example, you’ve produced video interviews, have written scripts in the past, or have experience editing video, etc.)
- Familiarity with keyword research and SEO software (e.g. Ahrefs, Google Search Console, Clearscope)
- You have experience working at a startup or high-growth environment

**Our Commitment To You**:

- ** Competitive salary and meaningful equity**: Relay employees are Relay owners, complete with equity and a competitive salary.
- ** Comprehensive health benefits**: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- ** Flexible vacation and time off

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