Vp, Planning and Strategy

4 days ago


Toronto, Canada Dentsu Media Full time

Company Description

Our mission is to _Drive Business Performance. _We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

**Job Description**:
The VP, Planning and Strategy is responsible for developing a high-performing team and providing guidance on client and media planning strategy. The VP, Planning and Strategy will oversee the entire planning process for their dedicated client groups and collaborates with trafficking, media operations and media buying teams to achieve client goals. This role is critical in enforcing and providing input into the overall media planning direction as well as overseeing the quality standards of the team’s planning strategy and execution.
- Accountable for outputs and the development of media planning team for assigned group of client(s) to improve campaign process to improve and achieve client goals.
- Interpret research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct media strategies.
- Coaches team to develop planning strategies that maximize media dollars and media efficiency.
- Drives employee retention by providing feedback to the Leadership and HR team to help retain top talent in Canada.
- Leads the strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution.
- Grows the sophistication of the team’s media knowledge, expanding into data and technology.
- Identifies development areas in team members to help achieve and drive their performance goals for the year.
- Drives Media Brand and client adoption of dentsu capabilities.
- Supports the media buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
- Facilitates the implementation of quality control processes and systems across client groups.
- Briefs partner agencies on strategic implementation needs and roles of specific communication channels; uses specific examples that relate to your brands, retail environments, and competitive set with real or estimated metrics for success to help clients and other partner agencies understand how to communications strategy comes to life.
- Prepares reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals.
- Participates and presents in new business efforts for the Canadian Network.
- Instils a high-performance, data-driven, continuous improvement culture within a shared service

**Qualifications**:

- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- A minimum of 8 years of media planning experience focused on All Media Channels and a minimum of 3- years’ experience leading a team.
- Influential senior people leader with the ability to lead, coach and develop and retain top talent while addressing performance.
- Knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.
- Previous experience with support new business efforts at the Network or brand level.
- Subject matter expert in developing media planning strategies that meet and exceed client campaign goals and objectives.
- Advanced knowledge of Media Planning and Research Tools
- Ability to instill confidence and manage expectations with internal and external stakeholders.
- Advanced analytical skills and proficient with numbers and budgets to illustrate client business objectives.
- Strong negotiation, presentation and people skills.
- Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP), Outlook, PowerPoint, etc.
- Must be able to collaborate with cross-functional teams and multiple stakeholders.

Additional Information

LI-DM1


  • Vp, Strategy

    5 days ago


    Toronto, Canada GroupM Full time

    **Position Overview**: The VP Strategy for EssenceMediacom is responsible for providing strategic leadership to the agency and the agency’s clients. The VP Strategy is responsible for providing strategic vision and leadership to ensure the highest quality product. They are the internal and external face of Strategy at EssenceMediacom with a clear purpose...

  • Vp, Strategy

    7 days ago


    Toronto, Canada Edelman Full time

    We’re looking for a VP of Strategy that combines top-notch strategic thinking with a collaborative spirit — no big egos here! In this role, you’ll lead our strategic efforts, cultivate strong client relationships, and collaborate with teams to develop impactful campaigns. You’ll also have the exciting opportunity to lead work for powerhouse brands...

  • Vp Strategy, Growth

    5 days ago


    Toronto, Canada GroupM Full time

    **VP STRATEGY, GROWTH** **OVERVIEW**: *** The VP Strategy, Growth is responsible for supporting development and implementation of strategies to drive business growth at GroupM. They are an internal and external face of Growth at GroupM with a clear purpose to drive growth from existing and new business opportunities. They provide strategic vision and...


  • Toronto, Canada McCain Foods (Canada) Full time

    **Position Title**:VP, Corporate Development and Strategy **Position Type**: Regular - Full-Time **Position Location**:Toronto HQ **Requisition ID**: 25070 **Job Purpose**: Reporting to the Chief Strategy and Growth Officer, the Vice President of Corporate Development and Strategy will be responsible for leading the company’s corporate development...


  • Toronto, Ontario, Canada Manulife Financial Full time

    We are looking for a seasoned executive to lead our digital transformation and customer centricity efforts. The VP Digital Transformation and Customer Centricity will be responsible for developing and executing a strategy that delivers best-in-class experiences for customers, advisors, and plan sponsors.The ideal candidate will have a strong background in...


  • Toronto, Ontario, Canada Tbwa ChiatDay Inc Full time

    Tbwa Chiat/Day Inc is a leading healthcare platform as a service (HPaaS) company empowering healthcare organizations to innovate and deliver better patient care.The VP of Growth Strategy will lead our global demand generation strategy and execution, driving pipeline growth and revenue through effective demand generation activities.In this role, you...


  • Toronto, Canada Klick Health Full time

    **About Klick Health** As a VP in Medical Strategy, you will help guide marketing and medical strategy for our clients’ brands and serve as a content consultant for client services, other strategy functions, and creative teams within Klick. You will be responsible for proactively identifying medical opportunities that contribute to strategic and tactical...


  • Toronto, Canada Ensemble Full time

    **Ensemble Travel Group** is a leading travel agency consortium of top-tier agencies throughout the U.S. and Canada that was established in 1968. Acquired by Navigatr Group in June 2022, Ensemble provides members with access to exclusive offers, unique hosted tours, partnerships and superior marketing opportunities with best-in-class suppliers, and...


  • Toronto, Ontario, Canada Stonewood Group Inc. Full time

    We're looking for an experienced business leader to join our Stonewood Group Inc. team as VP of Digital Strategy and Operations.This critical role demands a seasoned executive with a proven track record of driving business growth, innovation, and transformation in mid-sized enterprise software companies.The successful candidate will possess a deep...


  • Toronto, Ontario, Canada Tbwa ChiatDay Inc Full time

    About the Opportunity:We are seeking a talented and experienced HR professional to join our team as a VP of Global Workforce Strategies. As a member of our leadership team, you will play a critical role in developing and executing global talent strategies that drive business results. This is an exciting opportunity to join a fast-paced, results-driven...


  • Toronto, Canada TD Bank Full time

    **TD Description** **Department Overview** **Job Description - VP Audit, Finance, Treasury, Enterprise Strategy, Models and Internal Audit Data & Analytics** **Department Overview**: - Our team of trusted Internal Audit professionals act as the Bank's third line of defense. We provide objective and independent assurance to the Board of Directors,...


  • Toronto, Canada McCain Foods (Canada) Full time

    **Position Title**:VP Foodservice Sales **Position Type**: Regular - Full-Time **Position Location**:Toronto HQ **Requisition ID**: 16764 **Overall Purpose** Lead, engage and develop the global foodservice strategy through coaching, generous listening and influencing country presidents and VP’s, to ensure the financial commitments and actions for...

  • Vp Foodservice Sales

    2 weeks ago


    Toronto, Canada McCain Foods (Canada) Full time

    **Position Title**:VP Foodservice Sales **Position Type**: Regular - Full-Time **Position Location**:Toronto HQ **Requisition ID**: 16764 **Overall Purpose** Lead, engage and develop the global foodservice strategy through coaching, generous listening and influencing country presidents and VP’s, to ensure the financial commitments and actions for...


  • Toronto, Canada Workplace Safety and Insurance Board Full time

    The Program Manager will be a proactive leader and instrumental in providing the VP support in making key decisions for the Cluster/Division. Assist the VP through coordination and project management of Cluster/Division responsibilities, including the gathering of research and analytical information necessary to facilitate executive decisions and...


  • Toronto, Canada Starcom Full time

    Company Description At Starcom, we are the Human Experience Company. We know brands will only thrive if they anticipate people's desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will...

  • Vp Product Strategy

    6 days ago


    Toronto, Canada TD Bank Full time

    **VP Product Strategy & Pricing, Direct Investing, TD Wealth**: - 432150BR **Job Category - Primary** - Wealth Management **Work Location** - TD Centre - South - 79 Wellington Street West **Employment Type** - Regular **City** - Toronto **Time Type** - Full Time **Province/State** - Ontario **Hours** - 37.5 **Workplace Model** - Hybrid **Pay...

  • VP, Medical Strategy

    4 weeks ago


    Toronto, Ontario, Canada Klick Group Full time

    About Klick HealthMeet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we're still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who...

  • VP, Medical Strategy

    3 weeks ago


    Toronto, Canada Klick Full time

    Get AI-powered advice on this job and more exclusive features.About Klick HealthMeet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick...

  • VP, Medical Strategy

    3 weeks ago


    Toronto, Canada Klick Full time

    Get AI-powered advice on this job and more exclusive features.About Klick HealthMeet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick...

  • Vp of Sales

    3 days ago


    Toronto, Canada Pax8 Canada Full time

    Pax8 is the leading value-added cloud-based SaaS distributor, simplifying the cloud journey for our partners by integrating technology, business intelligence and proactive service to deliver an unparalleled experience. Serving thousands of partners through the indirect sales channel, our mission is to be the world's favorite place to buy cloud products. We...