Vp, Experience Planning

7 months ago

Toronto, Canada Starcom Full time

Company Description

At Starcom, we are the Human Experience Company. We know brands will only thrive if they anticipate people's desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

Over the past couple of years, we have been building something different by transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we've been shaping Starcom to be the media agency of tomorrow. One that both you and I want to work at.

We also work very hard in creating a truly inclusive and empathetic culture, one where our talents feel empowered to voice their opinion, do their best work, all while having a good work life balance.

**Job Description**:
The VP, Experience Planning is the strategic architect of the consumer experiences. Think of them as the conductor of the marketing orchestra.

They sit at the intersection of ideas and media, partnering closely with the Brand Planner, Media Planner, and partner agencies to ensure an idea is properly integrated across the channels that best meet a brand's communications tasks. They partner with their brand teams in deciding how consumers will experience the brand in the different touch points, from owned assets like packaging and website to various paid vehicles and beyond.

They also partner very closely with our Data Strategist throughout the entire planning process in order to create truly data-driven connections plans.

This role calls for a strategist with a creative heart, organizational knack, strong voice, and an analytical mind who can contextualize an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony.

Talent is not the only thing we're looking for. We also like to surround ourselves with the bold, caring, progressive, and fun types. You know, the curious and brave ones who take on impossible challenges and see their ideas through to fruition. They're the souls who make our collective kinder, stronger, and more creative.

**Responsibilities**:

- Act as the branding and profile lead for Starcom - maintaining consistent presence in outward facing communications and ensuring message continuity that ladders up to Starcom's purpose and values
- Elevate Starcom's brand presence within the Canadian market through Brand Marketing opportunities, speaking engagements and industry POVs
- Act as member of the agency Executive Committee to drive product, organic growth, and strategic excellence
- Lead the connections planning on your brands
- Determine the communications tasks for each campaign and decide the right channels and their roles in meeting the communication tasks
- Create measurable campaign KPIs, helping to enhance creative effectiveness and improve sell rate of innovative ideas
- Partner closely with inter-agency teams to ensure the creative idea make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology
- Partner closely with the Media Strategy, Research and Data Sciences team to drive the creation of media and data plan that pays dividends to your experience plan
- Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client's business including TV, digital, social, experiential, print, OOH, and search
- Showcase an understanding of digital, social and emerging platforms and technologies
- Report up to and collaborate with EVP, Head of Strategy to drive best-in-class work
- Bring thought leadership to clients and Starcom as a whole
- Interact with clients and lead brainstorming sessions and workshops
- Lead strategy within new business pitches for the Starcom brand

**Qualifications**:

- Great thinker and an even better storyteller
- Big-time leader
- Curiosity
- Creativity
- Passion for innovation
- Ability to package information in clear, concise and impactful ways
- Excellent at summarizing and making complex information accessible
- Relationship-minded to collaborate with internal teams, external partners, and clients
- Very strong written and oral communication skills

**Requirements**:

- Degree in a related discipline (preferably in a Business, Communication, Marketing, or Cultural Studies program)
- 8+ years of Communications or Brand Strategy role
- Master of technological, cultural, media trends & best practices
- Strong ability to balance data-driven nature of today's media environment and deliver creative innovation
- Significant exposure to the creative ideation process
- Fully fluent in English. Bonus if you're bilingual

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