Growth Marketing

2 months ago

Toronto, Canada Sentry Full time

**ABOUT SENTRY**

Bad software is everywhere, and we're tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology.

**ABOUT THE ROLE**

As a Growth Marketing Manager, you will be responsible for managing and executing a multi-channel ad and sponsorship strategy that drives brand awareness, user acquisition, and pipeline growth within the technical developer community and our target accounts.

**In this role you will**
- Manage day-to-day operations, overseeing execution between external agencies, vendors, and internal teams
- Collaborate with internal teams and agencies to create monthly reports, distilling key insights and optimization opportunities
- Partner with Product Marketing to analyze funnel performance, identify pain points, and develop strategies to improve the user journey
- Work with Business Insights to set targets, develop data-driven insights, and monitor campaign success metrics
- Partner with our Creative team to develop and manage digital assets that are mapped to the customer journey, segmented for audiences, and aligned to campaign goals.
- Lead our multi-channel digital strategy across paid channels (SEM, paid social, content syndication, display, etc.)
- Cultivate and manage digital partnerships with influencers and publications, developing quarterly plans with measurable KPIs
- Develop a testing roadmap and conduct A/B experiments to continuously optimize digital performance
- Share performance insights across teams, providing ongoing learnings and recommendations
- Monitor market trends and competitors, recommending actions to improve the site's discoverability

**You'll love this job if you**
- Possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in fondant of humility
- Enjoy thinking big picture and then diving into the details to get things done, adapting plans as needed in a fast-paced environment
- Have a deep curiosity and forward-thinking approach-grounded in data and guided by intuition honed from experience

**QUALIFICATIONS**
- 7+ years of work experience in marketing roles - ideally for technical audiences in B2B software
- 3+ years of experience analyzing and optimizing marketing performance - ideally for self-service funnel motions
- 5+ years of experience managing top-of-funnel acquisition with deep knowledge of digital marketing, audience segmentation, and product-led growth
- Strong ability to connect digital marketing strategies to customer journeys
- Growth mindset with a drive to unlock new channels, partnerships, and influencers
- Proficiency in paid search (Google, Bing, etc.) and paid social (Twitter, Reddit, LinkedIn, Meta) targeting technical audiences
- Advanced analytics and reporting experience using tools like DataStudio, Excel, Looker, SQL, etc
- Strong analytical skills for reporting on CAC, CPL, ROAS, and LTV
- Experience managing external vendors and collaborating with internal stakeholders
- Proactive in proposing new growth strategies and optimizing acquisition efforts
- Meticulous attention to detail with strong project management skills
- Experience in B2B tech marketing, ideally familiar with developer and decision-maker personas

**Equal Opportunity at Sentry**

If you need assistance or an accommodation due to a disability, you may contact us via Isarta.

Want to learn more about how Sentry handles applicant data? Get the details in our Applicant Privacy Policy.

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