Growth Marketing Lead
7 months ago
**About Basetwo**
We're on a mission to make manufacturing faster, smarter, and more resilient.
Basetwo is a fast growing Toronto-based startup backed by Boeing and some of the top VCs in the Boston, Toronto and Bay Area ecosystems. Our platform is a cloud-based SaaS that enables manufacturing engineers to rapidly design, build and operationalize "digital twins" in order to optimize their production processes. Using Basetwo, engineers can rapidly simulate critical manufacturing equipment in order to understand behavior, improve KPIs, and mitigate operational failures.
**Job Summary**
We're hiring a Growth Marketing Lead. As our first internal marketing hire, you will work closely with the CEO and Head of Sales and will be responsible for building and deploying our digital marketing infrastructure with the support of our advisors and external agencies. Specifically, you will lead the development and execution of our inbound marketing automation/campaigns, as well as supervise external teams working on content writing, SEO programs and web design/development. This role requires a strong background in demand generation, growth marketing, and digital marketing, as well as the ability to manage external teams.
**What You'll Do**
- Inbound Marketing Infrastructure:
- Build and deploy inbound marketing strategies, such as marketing automation workflows and campaigns, to drive lead generation, nurturing, and conversion.
- Analyze campaign performance data to optimize targeting, engagement, and conversion rates.
- Demand Generation:
- Supervise our content writing team, ensuring the creation of high-quality, engaging content that aligns with the company's brand and resonates with the target audience.
- Collaborate with our SEO program team to develop and implement effective SEO strategies, ensuring the website and content are optimized for search engines and driving organic traffic.
- Supervise our web development team, ensuring the timely delivery of web-related projects and assets (i.e. landing pages, downloadable resources, and web forms) to support marketing campaigns and lead generation efforts.
- Collaborate with our design team for the creation of marketing graphics
- Targeted Outbound Support:
- Work with our Head of Sales to conduct targeted persona research to identify potential customers and decision-makers
- Develop and execute event-driven outbound outreach strategies to convert prospects into sales qualified leads
**Requirements**:
**Tools you are familiar with**:
- Hubspot
- Google Ads, Google Analytics
- LinkedIn Ads
- Semrush, or equivalent for keyword research and analysis
- Expandi, PhantomBuster or equivalent LinkedIn automation tools
- SalesNavigator
- Bonus points for Webflow
**What we're looking for**:
- Experience with marketing B2B software is a MUST
- 3 - 5 years of marketing experience, with at least 2 years in a growth marketing capacity at a startup or tech company.
- Someone who is tech savvy, scrappy/resourceful and creative. We want you to test ideas quickly and efficiently.
- Experience with most of the tools listed above.
-
Growth Marketing Strategist
1 week ago
Old Toronto, Canada The Growth Mantra Full timeWe are seeking a seasoned Growth Marketing Strategist to join our team at The Growth Mantra. In this full-time remote role, you will be responsible for leading client acquisition, building powerful client relationships, and driving brand visibility.What You'll Bring:A proven track record in marketing and business growthStrong networking skills and ability to...
-
Growth Marketing Lead
4 weeks ago
Toronto, Canada Rose Rocket Full timeRose Rocket is a market leader in Transportation Management Software. We’re a startup going after the $700+ billion dollar trucking industry, leading the shift to SaaS while revolutionizing the way trucking companies sell, service, and innovate. We are a “more human, less corporate” culture that is built around doing work that matters, winning as a...
-
Lead Data Engineer for Growth Marketing
1 month ago
Old Toronto, Canada Switch Growth Inc. Full timeAt Switch Growth Inc., we are on a mission to revolutionize customer acquisition and predictive analytics for the world's most innovative brands.We are seeking an experienced Senior Software Engineer to join our team in Toronto, Canada. As a fully remote company, we value collaboration and open communication.The ideal candidate will have 5+ years of...
-
Sales Growth Strategist
22 hours ago
Toronto, Ontario, Canada MOSEA • Campus Marketing Full timeAbout MOSEA • Campus Marketing">We are a fast-growing organization that specializes in innovative marketing strategies to drive user acquisition and engagement.Job Title: Senior Sales Account Executive">This role involves taking ownership of one of our key client accounts, ensuring all campaign deliverables are met or exceeded. You will lead and motivate a...
-
Investment Lead Partner
1 week ago
Old Toronto, Canada The Growth Mantra Full timeLead Partnership OpportunityWe are seeking a dynamic Investment Lead Partner to join our team at The Growth Mantra. This is a full-time remote role that requires strong business acumen and investment expertise.About The Growth Mantra:Our mission is to fuel businesses with high-impact, data-driven strategies that deliver real results. As a seasoned growth...
-
Growth Marketer
2 days ago
Toronto, Canada Resolver Full timeResolver operates as a hybrid workforce with the option to work at home, in the office, or a mix of both._ As a Growth Marketer, you'll collaborate with internal and external stakeholders to strategize and execute on B2B marketing programs. Resolver's Marketing team is a metrics-driven, high achieving bunch who collaborate to drive growth and generate...
-
Growth Marketer
2 days ago
Toronto, Canada Interaxon Full timeAs the Growth Marketer at Interaxon, you’ll be working with the VP of Marketing to lead the optimization and growth of current acquisition channels and develop new acquisition channels as well as supporting user base growth. You are highly data-driven, analytical, strategic, and an excellent leader and team collaborator. * What you will do: * - Manage our...
-
Enterprise Growth Marketing Lead
4 weeks ago
Toronto, Canada Gorgias Full timeGorgias empowers ecommerce brands to grow through AI-powered customer experience. We are the #1 CX platform in the industry, trusted by over 15,000 merchants worldwide - from small independent shops to some of the largest ecommerce brands in the world. We offer the most integrations of any tool on Shopify (100+) and the ability to get setup fast, without...
-
Enterprise Growth Marketing Lead
4 weeks ago
Toronto, Canada Gorgias Full timeGorgias empowers ecommerce brands to grow through AI-powered customer experience. We are the #1 CX platform in the industry, trusted by over 15,000 merchants worldwide - from small independent shops to some of the largest ecommerce brands in the world.We offer the most integrations of any tool on Shopify (100+) and the ability to get setup fast, without the...
-
Growth Marketing
3 months ago
Toronto, Canada Sentry Full time**ABOUT SENTRY** Bad software is everywhere, and we're tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology. **ABOUT THE ROLE** As a Growth Marketing Manager, you will be responsible for managing and executing a multi-channel ad and sponsorship strategy that drives brand awareness,...
-
Product & Marketing Administrator
7 months ago
Toronto, Canada Canopy Growth Corporation Full timeThe Company At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and...
-
Key Account Growth Manager
5 days ago
Toronto, Canada MOSEA • Campus Marketing Full timeAt MOSEA • Campus Marketing, we are seeking a highly motivated and experienced Key Account Growth Manager to join our team.We offer a competitive salary of $85,000 - $110,000 per year, depending on experience, as well as a comprehensive benefits package, including health, dental, and vision coverage.About UsMOS&EA is a fast-growing organization...
-
Growth Marketing Manager
2 weeks ago
Toronto, Canada Quantcast Full timeAt Quantcast, we're redefining what's possible in digital advertising. As a global Demand Side Platform (DSP) powered by AI, we help marketers connect with the right audiences and deliver measurable results across the Open Web. Our foundation is built on cutting-edge measurement and consumer analytics, giving our clients the tools they need to drive success...
-
Lead Marketing Strategist for Community Growth
2 months ago
Old Toronto, Canada Bloom Canada Full timeBloom Canada is a community of adults 50+ learning, connecting and redefining a new phase of life.We're on a mission to change the aging narrative and redefine retirement.However, many people spend longer planning a 2-week vacation than they do planning for their retirement.This often results in individuals without a plan for the mental, social, physical,...
-
Avp, Growth Marketing
7 months ago
Toronto, Canada Manulife Full timeWe are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and...
-
Marketing and Growth Manager
2 days ago
Toronto, ON, Canada Options Consulting Solutions Full timeGROWTH MARKETING MANAGER FULL-TIME Do you have experience and a strong skillset in B2B marketing and lead generation? Our client is a successful global organization that offers award-winning software and services to businesses around the world. They are looking for someone with a talent in B2B marketing to drive the business growth in Canada. Health...
-
Marketing Growth Strategist
5 days ago
Toronto, Ontario, Canada Intelliswift Software Full timeJob OverviewWe are seeking a seasoned Marketing Growth Strategist to join our team at Intelliswift Software. As a key member of our marketing department, you will be responsible for developing and executing strategies that drive business growth and customer adoption for our Model Marketplace product.About the RoleThe successful candidate will have 3-5 years...
-
Growth Marketing Manager
4 months ago
Toronto, Canada Ataccama Full timeWe are Ataccama, and we are on a mission to empower organizations to maximize the transformative potential of data and AI. Our product enables both technical and less technical ?data people' across their organizations to create high-quality, governed, safe, and reusable data products. It's what made us a Leader in the Gartner Magic Quadrant® for Data...
-
Market Growth Strategist
4 weeks ago
Toronto, Ontario, Canada EarthLabs Inc. Full timeBusiness Development Analyst OpportunityAt EarthLabs Inc., a leading stock market community, we are seeking a highly analytical and strategic Business Development Analyst to join our team. This role combines business development, client success management, and investment analysis, offering a unique opportunity to contribute to the growth and strategic...
-
Growth Marketer
6 months ago
Toronto, Canada Pame Eco Technology Inc. Full time**Responsibilities**: - Develop and execute growth marketing strategies to drive user acquisition and retention - Conduct market research to identify target audiences and optimize marketing campaigns - Analyze campaign performance data and make data-driven decisions to optimize marketing efforts - Collaborate with cross-functional teams to develop landing...