Amazon Marketing Strategist

6 months ago

London, Canada Northern Full time

**About Northern**

Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and improving digital experiences.

**What We’re Looking For**

We’re looking for a dynamic **Amazon Marketing Strategist** to join our growing team to lead in developing and **executing comprehensive PPC strategies across major e-commerce platforms** like Amazon, Walmart, and Costco. The** strategist** will manage organized campaign structures, oversee keyword research, explore new ad types, and optimize content strategies aligned with retail channel best practices. They will also navigate pricing nuances, develop go-to-market plans for new clients, and collaborate with other media channel leaders for holistic reporting. In essence, the **Amazon Marketing Strategist **will be** pivotal in optimizing advertising campaigns** and ensuring client success in the competitive **e-commerce** landscape for a variety of Northerns clients.
- Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace_

**Benefits of Becoming a Northerner**
- In exchange for your talent and expertise, Northern is committed to providing:_
- Benefits plan, including a Health Spending Account
- Wellness Program & LifeWorks EAP
- Fitness Reimbursement Program
- Vet Care Program
- RRSP Matching
- Profit-Sharing Performance Bonuses
- Endless Professional Growth Opportunities
- Delicious Meals & Company Social Events
- Free Onsite Parking
- Referral Bonus Program
- Flexible work environment - so you can work where & when you work best
- Allowance to help set up home office

Just to name a few...

**Duties & Responsibilities**
- Develop, document, and **execute comprehensive PPC strategies** across major **e-commerce** platforms like **Amazon, Walmart, Costco,** ensuring alignment with company and product goals.
- Establish, refine and maintain organized campaign structures, managing bids effectively for optimal performance on Amazon, Walmart, Costco, and other relevant platforms.
- **Track and report** on key metrics such as **CTR, conversion rate, and ROAS** across diverse platforms to assess and optimize overall campaign effectiveness.
- Lead daily and bi-weekly client engagements and drive strategy discussions, **providing updates on PPC performance** and valuable feedback, encompassing multiple e-commerce platforms.
- **Translate brand objectives into actionable PPC strategies**, identifying supplementary actions for success on each platform.
- Validate and oversee keyword research across diverse platforms, conducting testing across various placements and ad types.
- Explore and adopt new ad types introduced by major e-commerce platforms, providing data-driven feedback for informed decision-making across the holistic ad management spectrum.
- Plan and execute content strategy aligned with the best practices of each respective retail channel. This includes **A+ Content for Amazon,** optimized product titles, descriptions, and product attributes to ensure optimal listings and performance.
- Understand the nuances of promotional and pricing strategies for each channel, providing direction for our clients on how to competitively price and discount their products.
- **Develop go-to market plans** for clients new to retail media that outlines required media investment and projected scenarios for **organic and paid performance.**:

- Support client and sales team with the planning and development of budgets and deliver campaigns based on the agreed-upon KPIs.
- Work collaboratively with other media channel leaders to integrate services and report holistically on client performance and attribution.
- Support the team with on-going training on technical platforms and process development

**What You'll Bring**
- 3+ years client-facing experience, digital marketing proficiency, with a focus on Amazon platforms.
- **Robust experience in planning and executing PPC strategies across major e-commerce platforms** (Amazon, Walmart, Costco).
- Expertise in launching products on various retail platforms, understanding each platform's onboarding best practices.
- Demonstrated track record in developing, managing, and analyzing online promotion campaigns across major commerce platforms.
- Strong interpersonal, presentation, and communication skills, thriving in dynamic situations with mínimal supervision.
- Experience leading client meetings, facilitating strategy discussions, and delivering constructive feedback in e-commerce.
- Highly skilled in maintaining organized campaign structures and managing bids for optimal performance.
- Involvement in keyword research oversight, conducting comprehensive testing of ad types and placements for competitive resonance

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