Digital Marketing Strategist

4 days ago

London, Ontario, Canada Pathways Employment Help Centre Full time
Marketing and Community Engagement Role

We are seeking a talented Marketing and Community Engagement Coordinator to join our team at Pathways Employment Help Centre.

This role is responsible for planning, implementing, and managing strategic marketing, communications, and community engagement efforts to advance our mission and goals.

The ideal candidate will have 4-7 years of experience in marketing, communications, or digital marketing roles and a proven track record of success in developing and executing comprehensive marketing strategies.

A strong understanding of digital marketing principles, SEO, and analytics is essential, as well as proficiency with content management systems (CMS) and social media management tools.

The successful candidate will also be a skilled storyteller, able to capture the impact and inspiration of our work through compelling narratives and visuals.

Key Responsibilities:
  • Develop integrated marketing strategies that align with organizational objectives
  • Coordinate traditional and digital marketing campaigns, ensuring consistency across channels
  • Develop and implement a comprehensive storytelling strategy to communicate our purpose and values
  • Work with leadership, employees, clients, and partners to uncover and document stories demonstrating impact and inspiring action
Required Skills and Qualifications:
  • Bachelor's degree or Diploma in Marketing, Digital Marketing, Communications, Public Relations, or a related field
  • 4-7 years of experience in marketing, communications, or digital marketing roles
  • Proven experience with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software
Salary and Benefits:

We offer a competitive salary based on experience, ranging from £35,000 to £50,000 per annum, depending on qualifications and experience. In addition, we provide a comprehensive benefits package, including health insurance, personal emergency leave, retirement plans, and paid time off.

How to Apply:

Please submit your resume, cover letter, and a portfolio of relevant digital marketing campaigns or content. Include your salary expectations in the cover letter.

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