Senior Digital Marketing Strategist

7 months ago

London, Canada Northern Commerce Full time

About Northern

Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and improving digital experiences.

What We’re Looking For

We are currently seeking a highly skilled and ambitious Senior Digital Marketing Strategist with a proven track record of planning and managing impactful, data-driven lifecycle marketing programs that drive acquisition, nurture, and retain customers through a defined journey to drive performance across the customer lifecycle.

Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace

Benefits of Becoming a Northerner

In exchange for your talent and expertise, Northern is committed to providing:

Benefits plan, including a Health Spending Account Wellness Program & LifeWorks EAP Fitness Reimbursement Program Vet Care Program RRSP Matching Profit-Sharing Performance Bonuses Endless Professional Growth Opportunities Delicious Meals & Company Social Events Free Onsite Parking Referral Bonus Program Flexible work environment - so you can work where & when you work best Allowance to help set up home office

Just to name a few...

Duties & Responsibilities

Develop strategies and execute the implementation of lifecycle marketing projects, specific to email, SMS, loyalty, and retention programs and tactics Plan, execute, and refine multi-channel campaigns for clients, collaborating closely with cross-functional teams to ensure seamless delivery Provide guidance and support with campaign briefs, pre-deployment testing, and/or customer segmentation for a variety of client projects Define and measure channel metrics to ensure projects are delivered with measurable success and achieve performance targets Conduct audits on clients’ lifecycle marketing initiatives to create strategic roadmaps for growth and performance in alignment with their business goals Aid in the preparation and delivery of client presentations and effectively manage technical questions from clients Identify and develop solutions that enable Northern to expand existing client services and new client acquisition

Knowledge, Education & Experience Required

+ years of marketing experience with a proven track record in email marketing Advanced experience with Klaviyo, Salesforce Marketing Cloud, and/or Adobe Campaign Experience with SMS marketing and CRM platforms required Strong analytical, organizational, and problem-solving skills, specifically applied to email and SMS performance and ability to implement strategic optimizations Proficiency with HTML, MJML, CSS and/or responsive email coding A College diploma, University degree, or relevant job-related experience. We welcome highly experienced, self-taught, and self-motivated learners who express a strong passion for digital marketing Demonstrated knowledge of CASL, CAN-SPAM, and GDPR compliance Proficiency with customer data management, measuring channel metrics and performance, and monitoring deliverability 

Bonus Skills: (not required but will get you noticed)

Agency experience preferred, with + years experience in a client-facing role and knowledge of overall agency processes using agile project management methodologies Prior experience with migrating email marketing platforms, specifically the requirements for transitioning successfully through account setup, data migration, and account warming processes Understanding of customer data platforms (CDP) and CRM integrations that support marketing activities Platform certifications in Salesforce (eg. Marketing Cloud Administrator) and/or Adobe Campaign (eg. Business Practitioner) Awesome Google Workspace skills

Since its founding in , Northern has grown to + employees, helping leading brands across North America navigate digital transformation.

Northern is an industry leader, earning the coveted Klaviyo Elite Master partner status—bestowed to only the top of global agency partners. We are equally experienced as a Facebook Marketing Partner and Google Premier Partner—awarded to only % of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.

Northern’s continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work Canada including Best Workplaces in Canada, Ontario, for Women, for Hybrid Work, and more.

Equity and Diversity

Northern invites applications from all qualified individuals. Northern is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.

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