Digital Marketing Strategist for Social Impact

4 days ago

London, Ontario, Canada Pathways Employment Help Centre Full time
Marketing & Community Engagement Coordinator

We are seeking a skilled Marketing & Community Engagement Coordinator to join our team at Pathways Employment Help Centre. This role is responsible for planning, implementing, and managing strategic marketing, communications, and community engagement efforts to advance the organization's mission and goals.

About Us

At P.E.H.C., we believe in the power of potential. We are on a mission to transform lives through Employment, Skills Training, and Advocacy. Our large, multi-faceted employment charity has multiple brands and channels reaching the community, including three social enterprises and online platforms.

Job Summary

The Marketing & Community Engagement Coordinator will work alongside the Pathways Marketing team to coordinate the development of digital and traditional marketing content, internal and external communications, and community engagement initiatives. This role has a significant focus on storytelling while overseeing traditional marketing, communications, and community engagement initiatives.

Key Responsibilities
  • Collaborate with leadership to develop integrated marketing strategies that align with organizational objectives.
  • Coordinate traditional and digital marketing campaigns, ensuring consistency across channels.
  • Develop and implement a comprehensive storytelling strategy to communicate the organization's purpose and values.
Community & Stakeholder Engagement
  • Work with leadership, employees, clients, and partners to uncover and document stories demonstrating impact and inspiring action.
  • Attend events to represent the organization, capture live content for digital platforms, and ensure appropriate branding is displayed.
  • Lead Pathways Community Outreach initiatives.
Digital Marketing
  • Work with Pathways Digital Marketing & Engagement Specialists.
  • Develop and execute comprehensive digital marketing strategies to increase online visibility and engagement.
  • Manage and grow the organization's presence on social media platforms, creating and scheduling engaging content that aligns with the brand.
Requirements
  • Bachelor's degree or Diploma in Marketing, Digital Marketing, Communications, Public Relations, or a related field.
  • 4-7 years of experience in marketing, communications, or digital marketing roles.
  • Proven experience with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
Skills & Competencies
  • Strong understanding of digital marketing principles, SEO, and analytics.
  • Proficiency with content management systems (CMS), including WordPress or similar platforms.
  • Passion for storytelling and an innate curiosity about people and ideas.
  • Leadership and team-building skills with a collaborative mindset.
  • Experience with social media management tools (e.g., Hootsuite, Buffer, Loomly).
Benefits

This full-time position offers a competitive salary range of $60,000 - $80,000 per annum, based on experience, as well as a comprehensive benefits package, including health insurance, personal emergency leave, retirement plans, and paid time off.

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