Brand Strategist
4 days ago
Brand Strategist
Join our accomplished and growing team of exceptional marketers Ignite a rewarding career in a fast-paced and exciting industry Sparks has locations in Kitchener and London, Ontario and we are seeking a talented and driven individual to join our Creative team
Key Responsibilities
- Brand Strategy Development: Lead the creation of comprehensive brand strategies, including brand positioning, messaging frameworks, and competitive analysis. Translate insights into actionable recommendations for brand growth.
- Client Collaboration: Work directly with clients to understand their business goals, challenges, and target audiences. Build strong relationships and serve as the go-to brand expert.
- Market Research & Insights: Conduct qualitative and quantitative research (consumer surveys, focus groups, competitive analysis, etc.) to identify market opportunities and consumer needs.
- Creative Collaboration: Partner with the creative team to ensure the brand strategy is reflected in all creative work, from visual identity to content.
- Brand Guidelines & Consistency: Develop brand guidelines to ensure consistency across all brand touchpoints and deliverables.
- Campaign Strategy: Work alongside account management and media teams to develop integrated campaigns that align with the brand strategy and achieve client objectives.
- Reporting & Analytics: Track the performance of brand initiatives and campaigns, providing regular updates to clients and internal teams. Use data to refine strategies and drive continuous improvement.
- Thought Leadership: Stay up to date on the latest trends in branding, marketing, and consumer behavior. Share insights with clients and the internal team to inspire new ideas and approaches.
**Qualifications**:
- 5+ years of experience in brand strategy, marketing, or a related field. Previous agency experience is preferred.
- Bachelor's degree in Marketing, Advertising, Communications, or a related field a benefit.
- Strong strategic and creative thinking abilities
- Proven ability to present/pitch to a room full of prospective or current clients and articulate the rationale behind our creative strategy.
- Excellent written and verbal communication skills
- Proficient in market research, consumer insights, and data analysis
- Experience working with brand positioning and messaging frameworks
- Ability to manage multiple projects and deadlines
- Expertise in collaborating with cross-functional teams (creative, digital, accounts, etc.)
- Familiarity with analytics tools, consumer research platforms, and digital, traditional and experiential marketing is an asset.
- Strong problem-solving skills and attention to detail
- Collaborative and open-minded approach
- A passion for brands, culture, and innovation
What Sparks Has to Offer
- Competitive salary and benefits package
- A collaborative and innovative work environment
- Professional development opportunities and room for career growth
- Flexible work environment (remote, with select in-office opportunities based on location)
Sparks is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, record, record of offenses, marital status, family status or disability.
We would like to thank all applicants for their interest in this position, however only those selected for an interview will be contacted.
-
Amazon Marketing Strategist
6 months ago
London, Canada Northern Full time**About Northern** Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and...
-
Intermediate Social Media Strategist
2 months ago
London, Canada tbk Creative Full time**The Basics**: **Company HQ**: London, Ontari - **Salary**: $55,000 t$70,000 - **Work Location**: London, Ontari - **Start Date**: TBD - **Type of Work/Status**: Full-time; Salary - **Reports to**: Amanda Wolfe, VP Marketing - **DBetter. Work Better. Be Better.**: **At tbk, we lead brands ttheir **_next:_** Their next brand that delights their customers...
-
Video Strategist
6 months ago
London, Canada tbk Creative Full time**The Basics**: **Company HQ**: London, ON **Salary**: $65,000 t$85,000 **Work Location**: Within a 2 hour drive tLondon, ON **Start Date**: As soon as possible **Type of Work/Status**: Full-time; Salary **Reports to**: Amanda Wolfe, VP Marketing **DBetter. Work Better. Be Better.**: This role works alongside tbk’s talented marketing & branding team...
-
Email & CRM Strategist
7 months ago
London, Canada Northern Commerce Full timeAbout Northern Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and...
-
Senior Digital Marketing Strategist
7 months ago
London, Canada Northern Commerce Full timeAbout Northern Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and...
-
Senior Marketing Strategist
6 months ago
London, Canada tbk Creative Full timeCompany HQ: London, ON Salary: $80,000 to $100,000 Work Location: London, Ontario Start Date: TBD Type of Work/Status: Full-time; Salary Reports to: Amanda Wolfe, VP Marketing At tbk, we lead brands to their next: Their next brand that delights their customers and helps them acquire the right ones. Their next marketing website that...
-
Email & CRM Strategist
7 months ago
London, Canada Northern Full time**About Northern** Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and...
-
Global Marketing Strategist
3 weeks ago
London, Ontario, Canada Butter Chicken Roti Full timeAbout Butter Chicken RotiWe are a dynamic and innovative food company that is committed to delivering high-quality products to our customers. Our mission is to be the leading provider of delicious and authentic Indian cuisine in the market.Job DescriptionWe are seeking an experienced Sales and Marketing Manager to join our team. This is a key leadership role...
-
Director of Email
7 months ago
London, Canada Northern Full time**About Northern** Headquartered in London, Ontario, Northern is an integrated digital solutions agency that specializes in helping leading Retail and Public Service brands navigate digital change. Leveraging our industry expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences...
-
Digital Advertising Coordinator
7 months ago
London, Canada Northern Full time**About Northern** Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and...
-
Director of CRM and Lifecycle Marketing
6 months ago
London, Canada Northern Full time**About Northern** Headquartered in London, Ontario, Northern is an integrated digital solutions agency that specializes in helping leading Retail and Public Service brands navigate digital change. Leveraging our industry expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences...
-
Digital Marketing Strategist for Social Impact
2 weeks ago
London, Ontario, Canada Pathways Employment Help Centre Full timeMarketing & Community Engagement CoordinatorWe are seeking a skilled Marketing & Community Engagement Coordinator to join our team at Pathways Employment Help Centre. This role is responsible for planning, implementing, and managing strategic marketing, communications, and community engagement efforts to advance the organization's mission and goals.About...
-
Dynamic Service Growth Strategist
1 month ago
London, Ontario, Canada Washing Dynasty Full timeAs a well-established leader in the dry cleaning and commercial laundry industry in Toronto, we are introducing an innovative service to enhance convenience and quality for our customers. This venture presents an exciting opportunity for a Marketing & Product Manager to help shape and promote this upcoming service.Job OverviewWe are looking for a creative...
-
Project Manager
4 weeks ago
London, Canada tbk Creative Full timeDo Better. Work Better. Be Better. At tbk, we lead brands to their next: Their next brand that delights their customers and helps them acquire the right ones. Their next marketing website that generates more of the right business. Their next campaign that leads people with ease to connect with them. Their next launch strategy that drives new expansion....
-
Project Manager
3 weeks ago
London, Canada tbk Creative Full timeDo Better. Work Better. Be Better.At tbk, we lead brands to their next:Their next brand that delights their customers and helps them acquire the right ones.Their next marketing website that generates more of the right business.Their next campaign that leads people with ease to connect with them.Their next launch strategy that drives new expansion.Their next...
-
Project Manager
4 weeks ago
London, Canada tbk Creative Full timeDo Better. Work Better. Be Better.At tbk, we lead brands to their next:Their next brand that delights their customers and helps them acquire the right ones.Their next marketing website that generates more of the right business.Their next campaign that leads people with ease to connect with them.Their next launch strategy that drives new expansion.Their next...
-
Project Manager
3 weeks ago
London, Ontario, Middlesex, Canada tbk Creative Full timeDo Better. Work Better. Be Better.At tbk, we lead brands to their next:Their next brand that delights their customers and helps them acquire the right ones.Their next marketing website that generates more of the right business.Their next campaign that leads people with ease to connect with them.Their next launch strategy that drives new expansion.Their next...