Customer Retention Manager

1 month ago

Montroyal, Canada Groupe Dynamite Inc. Full time

Overview:
Groupe Dynamite Inc. (GDI) is a Montréal-based, privately held house of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

**Job Summary**:
**Main Responsibilities**:

- Coach, mentor, and support a team that includes CRM strategists, coordinators, and HTML coders in their development as a best-in-class team;Be the strategic expert on orchestrating brand-positive customer experiences across CRM;
- Own the CRM processes and standards, ensuring that we are continuously striving to improve the quality of our output with efficiency across marketing and creative teams;
- Partner closely with product owners, IT, the loyalty team, and others to set priorities and solve issues in the spirit of aligning with the collective vision of a diverse team of stakeholders and delivering on team goals;
- Own the CRM A/B testing program through Agile methodologies, showing the learnings and incremental impact of each effort;
- Report, analyze, and audit data to find deeper insights and opportunities for growth;
- Be the thought-leader and drive education of industry trends and best practices in CRM across the business.

**Qualifications**:

- 6+ years of experience with direct hands-on experience in digital CRM and retention programs;
- 2+ years of demonstrated leadership and people management g experience;
- Bachelor’s degree in Marketing, Business, Strategic Management, or a quantitative field required;
- Hands-on experience as a CDP platform power user, such as with Optimove, Segment, or a similar tool;
- Experience with analytics and reporting tools, such as Google Analytics 4, Looker, Supermetrics, Salesforce Data Intelligence, or
- Power BI;
- Strong number background, data-driven, and strong problem-solving and data auditing skills;
- Experience building project business cases and managing budgets;
- The ability to understand fundamental UX design principles and lead CRM campaign creation through design-thinking methods;
- Experience operating within an Agile methodology framework;
- Adept at data storytelling and presenting at the leadership level;
- Strong understanding of the fashion retail industry is a plus;
- Strong organizational and prioritization skills;
- Bilingual in French and English (written and spoken);
- The ability to thrive in the face of change with a strong sense of ownership;
- The ability to build collaboration across teams.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

- A comprehensive compensation package that includes performance-driven bonuses;
- A group retirement savings program with employer matching;
- Flexible group insurance with personalized coverage that meets your needs;
- An employee discount at Garage and Dynamite;
- Exclusive private sample sales;
- A flexible vacation policy;
- And more

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

**Our promise**
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

LI-NM1

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