E-commerce Manager

5 months ago

Montroyal, Canada DAVIDsTEA Full time

**Love your job**

Are you looking for an exciting new opportunity?

DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 18 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees

**About the role**

The E-commerce Manager will also stay up-to-date with industry trends to keep our platform competitive and innovative.

Sounds like you? Keep reading

**Responsibilities**

**1. E-commerce Strategy & Execution**:

- **Develop and Implement E-commerce Strategy**: Create and execute a comprehensive e-commerce strategy that aligns with the Company’s overall business objectives and growth targets.
- **Sales & Revenue Growth**: Drive online sales through effective merchandising, promotions, and product launches, ensuring consistent revenue growth.
- **Conversion Rate Optimization (CRO)**: Analyze and optimize conversion funnels to maximize customer acquisition and retention.

**2. Shopify+ Platform Management**:

- **Platform Oversight**: Manage and optimize the Shopify+ platform, ensuring smooth functionality, site performance, and user experience.
- **Customizations & Integrations**: Oversee the development of custom features and integrations with third-party tools (e.g., ERP, GA4, Meta, etc ).
- **Product Management**: Manage the product catalog, including listing new products, updating descriptions, and ensuring accurate inventory levels.
- **Troubleshooting**: Address technical issues, working closely with IT or third-party agencies to resolve platform-related challenges.

**3. Digital Marketing & Customer Acquisition**:

- **SEO & Content Optimization**: Ensure the website is optimized for search engines, improving organic traffic through effective SEO strategies.
- **Customer Segmentation & Targeting**: Utilize data analytics to identify key customer segments and tailor marketing efforts to enhance engagement and conversion.

**4. Analytics & Reporting**:

- **Performance Tracking**: Monitor key performance indicators (KPIs) such as traffic, conversion rates, average order value (AOV), and customer lifetime value (CLV).
- **Data-Driven Decisions**: Analyze data to make informed decisions on product offerings, pricing strategies, promotions and marketing efforts.
- **Reporting**: Prepare regular reports on e-commerce performance, providing insights and recommendations to senior management.

**5. Customer Experience & Retention**:

- **User Experience (UX)**: Continuously improve the online shopping experience by enhancing site usability, navigation, and design.
- **Customer Service Integration**: Work with the customer service team to ensure seamless support and quick resolution of customer issues.
- **Loyalty Programs & Retention**: Develop and implement customer loyalty programs, focusing on increasing repeat purchases and customer lifetime value.

**6. Inventory & Supply Chain Coordination**:

- **Inventory Management**: Collaborate with the supply chain team to ensure accurate inventory levels, prevent stockouts, and manage product availability.
- **Logistics Coordination**: Optimize shipping and fulfillment processes to ensure timely delivery and minimize costs.

**7. Team Leadership & Collaboration**:

- **Team Management**: Lead and mentor the e-commerce team, providing guidance on best practices and professional development.
- **Cross-Functional Collaboration**: Work closely with marketing, operations, IT, and finance teams to align e-commerce activities with overall business goals.
- **Vendor Management**: Manage relationships with external partners including marketing agencies, affiliates and other advisors assisting the Company in growing revenues.

**8. Industry Knowledge & Trend Analysis**:

- **Market Research**: Stay informed about industry trends, emerging technologies, and competitor activities to keep the company at the forefront of e-commerce innovation.
- **Competitive Analysis**: Conduct regular market analysis to identify opportunities for differentiation and growth.

**9. Compliance & Risk Management**:

- **Regulatory Compliance**: Ensure the e-commerce platform adheres to legal requirements, including data protection (GDPR), consumer rights, and payment security standards.
- **Risk Mitigation**: Identify and address potential risks related to e-commerce operations, including fraud prevention and cybersecurity measures.

So are YOU our next E-Commerce Manager?

**Requirements**:

- Bachelor's degree in Business, Marketing or related field; MBA is a plus
- Affinity in developing automated workflows in Gorgias, Klaviyo that improves customer experience and helps drive revenue

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