Global Product Marketing Manager

2 weeks ago

Toronto, Canada Motorola Solutions Full time

**Company Overview**:
At Motorola Solutions, we’re guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That’s mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.

**Aperçu de l’entreprise**

Chez Motorola Solutions, nous sommes guidés par un objectif commun: aider les gens à donner le meilleur d’eux-mêmes dans les moments les plus importants - et nous sommes à la hauteur de notre engagement en créant des solutions sécurisées. Parce que les gens ne peuvent donner le meilleur d’eux-mêmes que lorsqu’ils se sentent en sécurité et qu’ils le sont. Nous créons des solutions sécurisées en développant les meilleures technologies intégrées à travers les écosystèmes de sûreté et de sécurité. Qu’il s’agisse d’appareils et de réseaux de communications essentiels, d’une sécurité vidéo et d’un contrôle d’accès basés sur l’IA ou d’une capacité d’unir la voix, vidéo et les données dans un seul centre de commandement. Nous créons des solutions sécurisées en connectant les agences de sécurité publique et les entreprises, permettant ainsi une collaboration essentielle entre les personnes qui ont besoin d’aide et les personnes pouvant aider. Le travail que nous accomplissons ici est primordial.

**Department Overview**: The Global Video Security & Access Control (VS&A) Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement. The team oversees all global product marketing strategy for the fixed video and access control portfolios, develops messaging and go to market strategy for the VS&A business, creates and drives marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences, including system integrators, end-users and consultants. The Global VS&A Marketing team oversees all aspects of elevating and driving growth for Avigilon and Pelco businesses as a part of the broader Motorola Solutions ecosystem.
**Motorola Solutions is looking for an experienced product marketing manager to help manage and grow our Avigilon Alta cloud offerings. Avigilon Alta is Motorola Solutions’ cloud-native video security and access control technology suite that helps customers protect their people, property and places.

As the product marketer, you will oversee the go-to-market strategy, positioning and messaging to drive awareness and adoption of Avigilon Alta. This includes bringing new products and features to market, creating marketing and sales enablement collateral, supporting integrated campaigns, and taking on other initiatives that push your portfolio and the VS&A business forward.

Who you are:

- A creative storyteller that can craft compelling marketing content that differentiates your product in the market
- An effective communicator that spans across writing and speaking, able to translate technical product specifications into concise benefits that your target audience(s) value
- An excellent project manager that can own a product launch from start to finish in a fast-paced, deadline-oriented environment
- Extremely organized and detail-oriented, with a high level of initiative and excellent follow-up skills
- A natural problem solver that can adapt to shifting priorities, moving deadlines and navigate ambiguity
- Ability to admit mistakes and learn from them and move forward
- Comfortable interacting with different levels of management and building cross-functional relationships

What you will be doing:

- Partner with the product management team to be the voice of the customer
- Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market
- Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
- Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas
- Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
- Work with the integrated marketing team to develop and execute marketing campaigns to increase awareness and drive demand for products and solutions
- Develop internal and external facing content to enable the sales team to effectively po

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