Global Product Marketing Manager

3 months ago

Toronto, Canada Ignition Full time

**Company Description** Who we are**:
Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability.

Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks.

With a vision to transform how professional services and their clients do business together, Ignition empowers 7,250+ businesses to reach their full revenue potential.

To date, Ignition customers have engaged over 1.7 million clients and generated US $8b in revenue via the platform.

Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

**Company Values**:

- We are better everyday
- We work without ego
- We are smarter together
- We hero our customer

**Role location**:
Reporting to the Global Head of Product Marketing and Brand Communications, the product marketing manager is a global role focused on positioning Ignition as a category leader and driving product awareness and adoption to unlock new customer and revenue growth in our core markets.

This role will be based out of Toronto, Canada but will be a key member of the global marketing team and also work collaboratively with our regional teams based in Australia, and the US.

As a global product marketer, you’ll partner closely with our product and partnerships team to help drive our product’s success. Ignition is truly category defining in the professional services industry, so you’ll get to help shape how we position the platform as it evolves.

You’ll help champion the voice of our customers in product development and marketing, define our product positioning and messaging, lead GTM strategy for new products, features and industry verticals, and ensure that we’re helping customers get the most value out of Ignition. You’re the glue that helps bring marketing, CX, sales, partnerships and product together to drive commercial success for strategic product initiatives.

You’ll also be a key enabler of sales and marketing success by equipping teams with the customer and competitor insights, messaging and playbooks they need to help drive take up of the Ignition platform with our target customer personas in key markets.

**Key responsibilities**
- Market and competitor insights: Track and surface key market, customer and competitor insights to help identify problems that need solving and compelling value propositions
- Customer research and analysis: Intimately understand our customers by conducting customer research and analysis, creating buyer personas and championing the voice of customer in product, sales and marketing
- Product positioning and messaging: Develop compelling value propositions, positioning and messaging to make the complex simple, and continually testing and validating to ensure it resonates with our target audience
- Product marketing collateral: Develop content that communicates our product value, including website pages, fact sheets, blogs, webinars, videos, decks, and more
- Product GTM: Develop and implement GTM strategies and campaigns for new product, feature and integration launches as well as new verticals / segments to drive customer acquisition and expansion. You’ll be the ‘conductor of the orchestra’ for strategic and major product initiatives, from helping enable sales to sell the product, marketing to promote the product, and CX to onboard customers. You’ll also influence product packaging and pricing to help unlock growth
- Sales enablement: Keep one ear to the ground with our regional sales teams to understand why prospects don’t convert, and equip them with sales cheat sheets or battlecards to best position and sell our platform
- Product adoption: Drive continual product awareness, education and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns

**Qualifications**
- Approx. five years product marketing experience in a B2B SaaS or established tech company - you know what it takes to bring new products or features to market to drive new customer growth and engage existing customers
- Experience working in the accounting or professional services software industry is preferred, but not essential
- Proficiency in using marketing tech, ideally Intercom, Hubspot and Asana
- Growth mindset - you love a good challenge and are a builder at heart. You proactively look at ways we can improve or do things differently
- Customer empathy - you love to walk in our customers’ shoes and your approach is informed by a deep understanding of their needs and pain points
- Storyteller - you know how to distill the complex into the simple and write compelling messaging and copy for a variety of audiences
- Stakeholder management - you’re a maestro when it comes to working collaboratively with sales, marketing, customer experience and product teams to ral

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