Global Product

4 weeks ago

Old Toronto, Canada Tipalti Full time
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Tipalti is one of the world’s fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million, valuing us at over $8.With total funding of just over $550 million, and with more than 4000 global customers, Tipalti is one of the most valuable private fintech companies in the world.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Senior Product Marketing Manager (Sr. PMM)

We seek a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. Reporting to the Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our Accounts Payable (AP) product.

Collaborate closely with the product management team to gain a deep understanding of the AP product roadmap and act as the voice of the customer. Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement. Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives. Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline. Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization. Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.

Qualifications

  1. 10+ years of professional experience, including 5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.
  2. Bachelor's degree or equivalent experience.
  3. Deep customer empathy to influence product and marketing efforts.
  4. Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
  5. Critical thinking skills and a curious mindset for business and market analysis.
  6. Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing.
  7. Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches.
  8. Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus.
    1. Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday.
    2. Free lunch on office days.
    3. Fresh fruit, snacks & drinks in office.
    4. Phone/internet allowance.
    5. Regular company-wide social events.
    6. Multiple ERG groups celebrating our diversity and creating an inclusive culture.

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