Product Marketing Manager

4 weeks ago

Toronto, Canada Valona Full time

At Valona, our vision is to make every business decision insight driven.

As the Global Leader in Competitive & Market Intelligence Solutions, we empower teams to unearth strategic insights and anticipate risks with our genAI driven SaaS solution and research services.

We are looking for a forward-thinking **Product Marketing Manager **to help take our global product and marketing teams to the next level. You will report directly to the CMO and work closely with our CPO and the product team and play an instrumental role in shaping our B2B SaaS business strategy.

**Your Key Responsibilities**:
As the driver of product marketing strategy for our AI-driven intelligence solution, you'll package the value proposition of our solution effectively for our ICP and establish the Valona product marketing function independently.
- Handle and enhance product marketing activities
- Develop product and feature positioning strategies that differentiate our Valona in competitive landscape
- Lead, execute and measure influential product launches
- Oversee both internal and external product communications
- Create engaging marketing collateral and packaging
- Implement user training and promote community engagement
- Analyze user data for insight-driven marketing strategies
- Deepen your knowledge of our product's value proposition and functionality
- Identify our customers' challenges and translate them into solution narratives
- Collaborate closely with our product and marketing teams to attain common goals
- Maintain marketing consistency with compelling assets that highlight product benefits

**Your ultimate goal in this role is**:

- Understand our solution’s value proposition and functionalities
- Transform customer challenges into engaging marketing messages
- Collaborate with product and marketing teams
- Curate clear messaging and visuals in marketing collateral

We are seeking an individual with considerable experience in a similar position. Familiarity with SaaS product management, cutting-edge marketing tactics, and experience working with global B2B SaaS software are crucial.

We are a small yet focused team fostering a positive, collaborative environment. We value adaptability and seek a versatile marketer willing to grow, embrace varied roles, and handle assorted responsibilities.
- Strong understanding of market segmentation and B2B SaaS marketing
- Commercial mindset
- A self-starter with a growth mindset, a hands-on approach
- Substantial analytical skills with the ability to interpret data and market trends
- Strong project management skills
- Exceptional writing skills in English
- Experience in creating diverse content formats
- Practical design skills; Figma, After Effects, and PowerPoint
- Proficiency in marketing CRM tools such as HubSpot and Salesforce
- Minimum 3 years’ experience in B2B product marketing, preferably in enterprise tech

**What we offer**:

- Curiosity, autonomy, lifelong learning, and versatility in a collaborative and bureaucracy-free environment, where every team member is respected.
- A chance to experiment with new working styles and be at the forefront of content marketing trends.
- An independent role with growth opportunities aligned with your responsibilities.
- A pivotal role in our global growth story.
- A supportive work culture within a growing team of 200 professionals globally
- 8 international offices, from Toronto to London, and from Helsinki to Kuala Lumpur, and hybrid colleagues around the world
- An opportunity to shape world-class product marketing from strategy to execution.
- Company healthcare plan and local benefits
- Flexible working hours and a potential for hybrid work
- Your preference in devices and tools.

**Join us** at a transformational time as we enrich the world of Intelligence through AI. Our recent investments in our SaaS solution ensure we deliver the best in competitive and market technologies. Our latest innovation is our AI-powered content abstraction tech, a game-changer for companies managing large volumes of text content.

Let's get to know one another

**For more information** regarding the position or the company, feel free to contact:

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