Demand Generation Marketing Manager for SaaS Growth
20 hours ago
We are seeking a seasoned Demand Generation Marketing Manager to drive growth for our leading B2B SaaS financial management solution at Sage City.
SalaryThe target base salary for this role is between C$111,000 and C$120,000 per year, depending on location, experience, and qualifications. In addition, employees will participate in a bonus plan (20%) based on company and individual performance.
This competitive compensation package reflects the company's commitment to attracting and retaining top talent in the industry.
About the RoleAs a Demand Generation Marketing Manager, you will be responsible for developing and executing full-funnel demand generation strategies across account-based marketing (ABM), email, events, third-party associations, webinars, and digital platforms.
Your primary goal will be to drive qualified leads and sales opportunities for our product, leveraging data-driven insights and collaboration with cross-functional teams.
You will analyze campaign performance, optimize results, and manage the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).
In this role, you will also stay up-to-date with industry best practices and emerging trends in demand generation and digital marketing.
Key Responsibilities- Develop and execute demand generation strategies to drive qualified leads and sales opportunities.
- Collaborate closely with sales and marketing teams to align on target accounts, messaging, and lead follow-up.
- Analyze and report on campaign performance to optimize results and manage the lead funnel.
- Manage the demand generation budget and allocate resources effectively to maximize ROI.
- A minimum of 5 years of experience in B2B full-funnel performance/demand generation/growth marketing.
- Proven track record in demand generation, lead nurturing, and marketing automation.
- Strong analytical skills, with experience using data analysis tools (e.g., Google Analytics, Tableau).
- Ability to work collaboratively with cross-functional teams, including sales and marketing.
- Familiarity with ABM strategies and tools.
- 100% paid premiums for health, dental, and vision coverage.
- RRSP contribution match (up to 4%).
- 35 days paid time off (including holidays, vacation days, personal days, and sick leave).
- Opportunity to participate in the Work Away program.
- 18 weeks of paid parental leave for birth, adoption, or surrogacy.
- 5 days paid yearly to volunteer through Sage Foundation.
- Tuition reimbursement program.
- Sage Wellness Rewards Program.
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