Demand Generation Marketing Manager for SaaS Growth

20 hours ago


Old Toronto, Canada Sage City Full time

We are seeking a seasoned Demand Generation Marketing Manager to drive growth for our leading B2B SaaS financial management solution at Sage City.

Salary

The target base salary for this role is between C$111,000 and C$120,000 per year, depending on location, experience, and qualifications. In addition, employees will participate in a bonus plan (20%) based on company and individual performance.

This competitive compensation package reflects the company's commitment to attracting and retaining top talent in the industry.

About the Role

As a Demand Generation Marketing Manager, you will be responsible for developing and executing full-funnel demand generation strategies across account-based marketing (ABM), email, events, third-party associations, webinars, and digital platforms.

Your primary goal will be to drive qualified leads and sales opportunities for our product, leveraging data-driven insights and collaboration with cross-functional teams.

You will analyze campaign performance, optimize results, and manage the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).

In this role, you will also stay up-to-date with industry best practices and emerging trends in demand generation and digital marketing.

Key Responsibilities
  • Develop and execute demand generation strategies to drive qualified leads and sales opportunities.
  • Collaborate closely with sales and marketing teams to align on target accounts, messaging, and lead follow-up.
  • Analyze and report on campaign performance to optimize results and manage the lead funnel.
  • Manage the demand generation budget and allocate resources effectively to maximize ROI.
Requirements and Qualifications
  • A minimum of 5 years of experience in B2B full-funnel performance/demand generation/growth marketing.
  • Proven track record in demand generation, lead nurturing, and marketing automation.
  • Strong analytical skills, with experience using data analysis tools (e.g., Google Analytics, Tableau).
  • Ability to work collaboratively with cross-functional teams, including sales and marketing.
  • Familiarity with ABM strategies and tools.
Benefits
  • 100% paid premiums for health, dental, and vision coverage.
  • RRSP contribution match (up to 4%).
  • 35 days paid time off (including holidays, vacation days, personal days, and sick leave).
  • Opportunity to participate in the Work Away program.
  • 18 weeks of paid parental leave for birth, adoption, or surrogacy.
  • 5 days paid yearly to volunteer through Sage Foundation.
  • Tuition reimbursement program.
  • Sage Wellness Rewards Program.


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