Manager Marketing and Demand Generation

6 months ago


Toronto, Canada Limelight Software Full time

Do you enjoy building data-driven funnels and launching new campaigns as much as you love creating content and activating audiences? Are you a seasoned demand generation marketer that loves to build customer acquisition opportunities? If this sounds exciting, then living in the **Limelight,** just might your perfect opportunity

**Who are we?**

At **Limelight**, we are on a mission to modernize how companies collect and analyze their data while providing an exceptional customer experience. Our platform, **Limelight** is transforming spreadsheets into a real-time, collaborative financial planning and analysis workspace. As leaders in innovation, we are experiencing exceptional growth and are looking to expand with professionals who are customer-centric and team-oriented.

**About You**:

- **Results - driven** as part of your personality (and as a requirement of this role)
- Proficiency in data analysisand the ability to make data-driven decisions
- The ability to think creatively to develop effective marketing strategies/ campaigns that make the most impressions on the target market audiences
- **Dynamic, creative and analytical. **You are accountable for driving new customer acquisition through market expansion in current and new marketing initiatives.
- _Have a _**proven track record **_of driving growth and revenue for a_ **SaaS business**_
- You thrive equally in strategy and execution. You are inventive and resourceful and can turn your ideas quickly into implementations.
- You focus on understanding the customer and generating insights that can be leveraged at both the strategic and tactical levels
- You enjoy the operational challenge of setting clear priorities and focus in environments where there is always more that can be done and lots of ideas on how to get there

**Your focus areas**
- Demand Generation Strategy: Developing and implementing the overall demand generation strategy aligned with the company's business objectives. This involves setting clear goals, defining target audiences, and identifying the most effective marketing channels and tactics to generate demand and drive leads.
- Marketing Automation: Utilizing marketing automation platforms to streamline and scale demand generation efforts. This includes setting up lead nurturing workflows, segmentation, lead scoring, and automated follow-ups to increase efficiency and lead conversion rates.
- Data Analysis and Optimization: Analyzing marketing data and performance metrics to measure the effectiveness of demand generation campaigns. Making data-driven decisions to optimize campaigns, improve conversion rates, and increase ROI.

Application question(s):

- Can you provide examples of successful demand generation campaigns you've led in the past, including the specific channels utilized, key performance indicators (KPIs) measured, and the impact on lead generation and conversion rates?
- How many years of marketing experience in B2B Saas environment do you have?
- What are your salary expectations?

Work Location: Hybrid remote in Toronto, ON M2N 6K1



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