Manager, Demand Generation

3 weeks ago


Toronto, Canada Relay Financial Full time

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

Sitting within our broader marketing organization, the **Manager,Demand Generation **is responsible for leading a team to create and scale our channel & segment marketing strategy, with a focus on driving demand and generating high-quality leads. You will be working closely with the marketing and sales teams to align efforts while using data to measure and improve performance of our campaigns. Demand Generation is a relatively new function at Relay — this role represents an opportunity to own and scale lead-generation specific segments from the ground up.

**What You’ll Be Doing**:

- Lead a team of marketers executing cross-functionally on a range of demand-gen strategies. Coach and manage your team to a high level of performance
- Own full-funnel strategy, channel mix, nurtures and CRO for our partner channel strategy for specific customer segments. Go deep on segment/market needs to deliver highly resonant programming to specific audiences
- Partner with the Sales and RevOps teams to hand off leads while continually optimizing lead quality to drive funnel efficiency and revenue growth
- Define MQL targets and ensure your team is able to effectively drive performance through ownership of sales assisted channels
- Test and scale new B2B marketing channels such as account based marketing and direct mail
- Work closely with revops to track lead performance and build new systems/processes to optimize the funnel

**Who You Are**:

- You have 5+ years of experience in demand generation, preferably within a B2B SaaS context
- You have at least 1 year of management experience responsible for a marketing team’s performance
- You have experience collaborating cross-functionally with other go-to-market teams such as Sales, Data, RevOps, and Product
- You have hands-on experience managing various online and offline marketing channels to engage leads
- You know how to test, analyze and optimize campaigns with the goal of improving lead quality and efficiency
- You’re proficient in working with data to derive insights that shape strategy and tactics
- You have experience with marketing technology stacks like Salesforce, Google Analytics, Adwords, Hubspot, along with varied CMS, lead nurturing and landing page softwares
- You have a strong grasp of current digital marketing strategies with direct experience designing and executing multi-channel marketing campaigns
- You’re able to deploy experiments and plan for optimizations of active campaigns
- You have excellent written and oral communication skills
- You are able to join us in our Toronto office (2 days ideally, but this can be flexible)

**Bonus Points**:

- You have experience working with SMBs
- You've worked for a scaling fintech company**Our Commitment To You**:

- ** Competitive salary and meaningful equity**: every team member gets a piece of the pie
- ** Comprehensive health benefits**:we offer full health benefits + an HSA/WSA starting from day 1 so you get the coverage you need
- ** Considerable vacation & end-of-year holiday shutdown**: we take time off to reset and recharge so we come back better for our customers
- ** Hybrid working environment**:we love collaborating and connecting in office two times a week and offer bi-weekly catered lunches and a snack/beverage program for the days we’re in office
- ** Personal and professional growth**:support from leaders who care about your growth and success through regular feedback and coaching. Our goal is to make Relay a step-change career opportunity
- ** Top-tier equipment**:we’ll make sure you have everything you need to produce your best work
- ** Team-first culture**: we’re passionate about working collaboratively, bonding through team events, and most importantly having fun

**The Interview Process**:

- ** Stage 1**:A 30-minute Google Meets video call with a member of the Talent team
- ** Stage 2**: A 45-minute Google Meets video call with the VP of Marketing
- ** Stage 3**: A take-home case study followed by a 1-hour presentation of your solution to our Marketing team
- ** Stage 4**:A 45-minute Google Meets video call with a member of our executive team

**What’s Important to Us**:
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.



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