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Email Marketing Specialist
1 month ago
Email Marketing Specialist - Maternity Leave Replacement
Create value at TC Media Books
TC Media Books is currently looking for an Email Marketing Specialist to replace a maternity leave in our technology development and digital production division. You will be responsible for implementing and managing email marketing campaign strategies for all product portfolios, including branding, to increase brand awareness, lead generation and customer retention.
Responsibilities:
- Prepare, integrate, program and automate compelling and engaging email marketing campaigns, and collaborate with creative teams and content specialists to ensure the creation of effective, brand-compliant visuals.
- Manage broadcast calendars and plan email blasts to maintain optimal customer communication cadence.
- Monitor results of email marketing campaigns, analyze performance, provide regular reports on key performance indicators and recommendations for improving campaign performance.
Minimum Requirements:
- Three (3) years' experience managing email campaigns.
- Proficiency in Mailchimp, Active Campaign and other email marketing platforms.
- Good knowledge of graphic design software such as Photoshop, InDesign and Canva, HTML knowledge an asset.
- Knowledge of A/B testing and experimentation to optimize campaigns.
- Experience with Google Analytics and other analysis tools to track and measure campaign performance.
- Excellent project management skills and ability to manage several campaigns at different stages of progress simultaneously.
- Fluency in spoken and written French.
About Us:
TC Media Books is the largest French-language educational publishing group in North America. It publishes for all levels of education in print and digital formats and is a leader in technopedagogical publishing. The Group is also active in the distribution of specialized French-language works, as well as being a mass-market publisher and the leader in the Quebec after-school market. TC Media Books is renowned for its flagship brands including Chenelière Éducation, ERPI, Scolab, Modulo, Beauchemin, Gaëtan Morin, Caractère and Somabec.
Benefits:
- A team of people passionate about education and a collaborative, supportive work environment.
- Telecommuting in hybrid mode with great schedule flexibility.
- Generous group insurance plan tailored to you and your family's needs, including unlimited access to a telemedicine service (Dialogue platform).
- Vacation and personal days upon hiring, paid leave between Christmas and New Year's Day, summer schedule.
- Employer-contributed pension plan.
Send us your application. Create something. Create something with TC Media Books.
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Job Function: Marketing
Full/Part-Time: Full-time
Job Status: Temporary
Sector: TC Media
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