Email Marketing Strategist

6 days ago

Montreal, Quebec, Canada TC Transcontinental Full time
Job Description and Requirements

Email Marketing Specialist - Maternity Leave Replacement

Create Value at TC Media Books

TC Media Books is currently seeking a highly skilled Email Marketing Specialist to replace a maternity leave in our technology development and digital production division. As a key member of our team, you will be responsible for implementing and managing email marketing campaign strategies for all product portfolios, including branding, to increase brand awareness, lead generation, and customer retention.

When Your Actions Lead to Success

  • Develop, integrate, program, and automate compelling and engaging email marketing campaigns, collaborating with creative teams and content specialists to ensure the creation of effective, brand-compliant visuals.
  • Manage broadcast calendars and plan email blasts to maintain optimal customer communication cadence.
  • Monitor results of email marketing campaigns, analyze performance, provide regular reports on key performance indicators, and recommend improvements to campaign performance.

When Your Expertise Drives Us

  • Three (3) years' experience managing email campaigns.
  • Proficiency in Mailchimp, Active Campaign, and other email marketing platforms.
  • Good knowledge of graphic design software such as Photoshop, InDesign, and Canva, HTML knowledge an asset.
  • Knowledge of A/B testing and experimentation to optimize campaigns.
  • Experience with Google Analytics and other analysis tools to track and measure campaign performance.
  • Excellent project management skills and ability to manage several campaigns at different stages of progress simultaneously.
  • Fluency in spoken and written French.

When Our Benefits Transform Your Daily Life

  • A team of people passionate about education and a collaborative, supportive work environment.
  • Telecommuting in hybrid mode with great schedule flexibility.
  • Generous group insurance plan tailored to you and your family's needs, including unlimited access to a telemedicine service (Dialogue platform).
  • Vacation and personal days upon hiring, paid leave between Christmas and New Year's Day, summer schedule.
  • Employer-contributed pension plan.

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