Email Marketing Specialist
6 days ago
Bellesa Boutique is a leading online retailer specializing in sexual wellness products. As a woman-led company, we're dedicated to normalizing pleasure and making sexual wellness accessible and enjoyable.
Job SummaryWe're seeking an experienced Email Marketing Specialist to join our team. This role will play a crucial part in planning, coordinating, and executing our daily marketing initiatives.
Key Responsibilities- Develop and Maintain Marketing Calendars: Collaborate with our digital marketing team to create and maintain a monthly promotional calendar that aligns with our business goals.
- Email Campaign Management: Manage email campaigns from creation to deployment, including copywriting, design coordination, building, testing, and scheduling.
- Email List Management: Oversee email lists and segmentation to ensure accurate targeting and maximum engagement.
- Email Acquisition and Engagement: Develop strategies to acquire new email subscribers and improve engagement rates.
- A/B Testing and Analysis: Run A/B tests to optimize email campaign performance and analyze results to inform future marketing decisions.
- Collaboration and Innovation: Work closely with our creative team to develop marketing materials and assets that align with our brand voice and values, while staying up-to-date with industry trends and best practices.
- 2+ years of experience in email marketing and e-commerce.
- Experience using Klaviyo is a must.
- Experience with SMS is a plus.
- Strong analytical skills and experience with tracking and measuring campaign performance.
- Highly detail-oriented with excellent communication and project management skills.
- Marketing certificate or degree is a plus.
- Strong command and understanding of email marketing KPIs, metrics, and technology.
- Rapidly growing scale-up offering opportunities for career growth and salary increase.
- Opportunities for professional growth and development.
- 2 weeks vacation + paid time off between Christmas and New Year.
- Employer-sponsored health and dental plan.
- Remote position with option to go into the office.
- Kitchen stocked with free coffee, tea, and snacks.
- Frequent social events with a close-knit team.
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