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Marketing Automation Specialist

2 months ago

Montreal, Canada Lightspeed Full time

Hi there Thanks for stopping by

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place We’re looking for a Marketing Automation Specialist to join our Performance Marketing team in Montreal. 

The Marketing Automation Specialist is a technical expert responsible for the implementation and evolution of marketing automation global initiatives for Lightspeed. They will play a key role in supporting the region's needs and ensure that strategies are constantly optimized based on provided insights. The team consists of 50 people located in North America, Europe and Asia-Pacific. They are responsible for developing and executing campaigns to drive customer acquisition, retention and engagement.

What you’ll be doing:

Work closely with other Marketing Automation Specialists and internal stakeholders to launch, manage and optimize email campaigns to drive business goals Responsible for email marketing program development and execution, including segmentation, testing and deployment, and process optimization Manage and maintain email calendar across various regions and business verticals Support strategic programs across the customer lifecycle (batch sends, journeys and triggers) Launch, develop and manage operational and marketing messages for leads and existing customers on our website (in-app messages) using our chat software (Intercom) Be responsible for the management of our marketing automation tools

Work with key stakeholders to define KPIs, create reporting, and analyze campaign performance.

Manage the email database to ensure compliance with GDPR, CASL and other privacy regulations

What you need to bring:

2+ years experience in marketing automation or email marketing Hands-on experience creating and maintaining automation workflows and triggers with enterprise-level ESPs and CRMs (Pardot, Marketo, Hubspot, Salesforce)

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try

What’s in it for you?

Come live the Lightspeed experience...

Ability to do your job in a truly flexible hybrid environment (3 days/week in the office); Genuine career opportunities in a company that’s creating new jobs every day; Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy and (not) hungry:

Lightspeed RSU program (we are all owners) Unlimited paid time off policy Flexible working policy Health insurance Health and wellness benefits Possibility for transit fees to be covered Paid leave assistance for new parents Linkedin learning Volunteer day