Lifecycle Specialist

2 weeks ago

Vancouver, Canada Roveconcepts Full time

Rove Concepts is a high-end, online mid-century modern furniture business with a head office located in Vancouver, BC. For over 13+ years, we have built trust with customers through delivering quality products and outstanding service to doorsteps throughout North America.  With a strong online presence and a commitment to timeless design, we strive to create inspiring spaces for our customers. Our growth has led us to occupy five showrooms across North America, and now expanding into Miami and New York. We continue to expand our showroom spaces to provide exceptional customer experiences.

Position Available: Lifecycle Specialist (eCommerce)

Location: Vancouver

Role Overview:

As a Lifecycle Specialist, you will focus on leveraging email and SMS to enhance campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. This role is crucial in driving engagement, increasing customer retention, and optimizing the overall customer journey through strategic communication.

What You’ll Do:

  • Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  • Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
  • Use customer data such as web-behavior to drive message and content personalization.
  • Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
  • Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
  • Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
  • Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
  • Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
  • Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

What You’ll Need:

  • Proven experience managing an email marketing program.
  • Hands-on experience in marketing automation platforms.
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
  • Experience building an email marketing campaign from scratch.
  • Proficiency in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
  • Experience using SQL and similar queries to analyze data.
  • Proficient in data analytics to determine important data and be able to suggest improvements.
  • Knowledge of SEO/SEM.
  • Excellent written communication skills.
  • Strong project management skills and exceptional attention to detail.

What We Offer:

  • Opportunities for personal and professional growth within a rapidly expanding organization.
  • Competitive salary and benefits package, including extended health care, dental care, vision care, and vacation time.
  • Monthly snack budgets
  • Collaborative work environment with seasoned entrepreneurs and driven talent.
  • Inclusive workplace culture committed to diversity and equity.
  • A dynamic and fast-paced atmosphere where innovation and creativity thrive.
  • Opportunities to work within a highly motivated, young team who truly strive to make a difference.

Rove Concepts welcomes applications from all qualified individuals. We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities. If you want to be a part of our community then we're excited to hear from you

** Only selected applications that meet the requirements of the role will be contacted **

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