Lifecycle Marketer

4 weeks ago

Vancouver, Canada ActiveState Full time
Description
To help drive ActiveState’s next stage of growth of our Software Supply Chain Security platform, we are seeking a highly motivated and experienced Lifecycle Marketer to join our Marketing team.

This position can be based out of our headquarters in beautiful Vancouver, BC, or from home anywhere in North America. 

About the Position
As the Lifecycle Marketing Specialist, you bring extensive expertise in converting market demand into intent, assisting the marketing and sales teams with generating viable pipelines. You geek out over Conversion Rate Optimization and have a strong experimentation mindset. You will develop and execute marketing strategies focused on driving customer conversion, leveraging channels such as the ActiveState website, email nurturing, chat, and other tools to capture website visitors and convert them into sales conversations and ultimately, customers. Implement and manage rigorous testing and experimentation processes to optimize and enhance conversion rates across multiple channels. Collaborate with sales to ensure a full feedback loop on the quality of lead conversion. Utilize analytics to track the performance of and optimize your efforts. 

Key Responsibilities
  • Perform comprehensive analysis of website traffic and user behavior using tools like Google Analytics, heatmaps, and A/B testing platforms.
  • Identify and strategize improvements in the conversion funnel and user journey to enhance these areas.
  • Develop, implement, and optimize email nurturing paths relevant to the personas, segments, and buyers we target
  • Collaborate with various teams and stakeholders to understand priorities and pain points while developing tests/hypotheses.
  • Conduct detailed research on customer behavior and preferences to guide conversion optimization strategies.
  • Execute A/B and multivariate testing to evaluate the effects of different optimizations on conversion rates and user experience.
  • Analyze test outcomes and provide actionable insights and recommendations for continuous optimization efforts.
  • Monitor website performance metrics, such as bounce rate, time on page, and conversion rates, to identify trends or issues impacting conversion optimization.
  • Stay informed about industry trends and best practices in conversion rate optimization and user experience design.
  • Work with the web development team to implement technical changes and website improvements to boost conversion rates.
  • Deliver regular reports and updates on conversion optimization efforts and results to stakeholders.


Skills, Knowledge and Expertise
  • Obsession with the customer journey and removing friction where it exists
  • Strong analytical skills and the ability to interpret complex data sets.
  • Proficiency in using web analytics tools such as Google Analytics, Hotjar, and Optimizely.
  • Solid understanding of conversion rate optimization principles and best practices. 
  • Experience conducting A/B and multivariate tests.
  • Knowledge of user psychology and behaviour, and ability to apply these principles to optimize marketing performance.
  • Excellent problem-solving skills and the ability to think creatively to improve conversion rates.
  • Strong attention to detail and the ability to prioritize tasks effectively.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Thorough understanding of HTML, CSS, and JavaScript.
  • Familiarity with UX/UI design principles.

Qualifications:

  • Proven experience in conversion rate optimization or a similar role.
  • Experience with web analytics tools and A/B testing platform, as well as marketing automation (e.g., Hubspot, Marketo) & CRM (SFDC) 
  • Strong portfolio demonstrating successful multi-channel conversion optimization campaigns and results.
  • Knowledge of SEO best practices and their impact on conversion rates.
  • Familiarity with web development and design principles.
  • Excellent data analysis and reporting skills.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.
  • Familiarity with the developer and IT landscape, including key communities, forums, and events.


BenefitsWhat We Offer

  • Competitive salary and benefits package.
  • Opportunity to work with a talented and passionate team.
  • Flexible working hours and remote work options.
  • Professional development opportunities and career growth.
  • A supportive and inclusive company culture.

What’s in it for you

  • Working for a stable and growing company that offers the positive aspects and personal growth potential of a start-up
  • Ownership of a mission-critical area of the business and exposure to multiple systems, team leads, and key revenue outcomes
  • The chance to work with a smart, passionate team of people
  • Competitive salary and bonus
  • Comprehensive benefits package and health/wellness credit program

Working At ActiveState
ActiveState has a collaborative, respectful, and professional culture. We’re all about working together to find the best solutions, and making sure that the experience of doing so is positive for everyone involved. There is a commitment from the CEO on down to making work at ActiveState a great experience for all.

Our Company is a team of 60+ and growing. We maintain a set of core, overlapping hours, but we’re flexible with specific start and end times and are understanding about appointments and life events.

Our vision is to have an ActiveState solution on every device on every planet, so we certainly don’t lack ambition But even though we’re ambitious we don’t expect work to become your life. We know you will do your best work in a positive environment free from death marches. For more about working at ActiveState and our Glassdoor rating go to www.activestate.com/careers. With ActiveState, developers can develop applications faster as they focus on writing code, not building runtimes. And enterprises can secure their open source supply chain while meeting compliance and reducing management costs.

ActiveState, provides enterprise grade programming language distributions backed with cross-platform consistency, commercial technical support, security reviews, license reviews, and indemnification. Our products and services directly address the challenges faced by enterprises trying to manage the risks and complexities of large scale open source language implementations.

From ActivePerl®, ActivePython®, ActiveTcl®, and the popular Komodo IDE® development environment. ActiveState is uniquely positioned to help address these challenges through its experience with enterprises, developers and code.

More than two million developers and 97% of Fortune-1000 companies including Toyota, GE Aviation, Pepsico and Siemens use ActiveState’s solutions to save time, minimize risk and accelerate time to market. Come be a part of the future of open source

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