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B2B SaaS Demand Generation Specialist

4 months ago

Toronto, Ontario, Canada Powered by Search Full time

Do you feel like you've hit a growth ceiling in your current role in B2B SaaS demand generation?

If you have more to offer than your agency or in-house environment can provide, we're looking for you. Especially if you're a curious, coachable, and capable team player who can join us as our next Demand Generation Specialist.

Our Mission at Powered by Search
We are on a mission to be the best in the world at SaaS marketing — doing work we love, with people we like, how we want.

The Opportunity
We are trusted advisors to the world's fastest-growing B2B SaaS and tech companies.

As a Demand Generation Specialist, you will have the freedom to drive marketing pipeline & revenue growth for our clients. You can do so without the typical shenanigans of agency life.

There are no overworked, underpaid, or unappreciated teams at Powered by Search.

In fact, we're rated 5/5 ★★★★★ on Glassdoor, and 99% of our team members recommend us to their peers and friends.

Outcomes Expected
In this role reporting to the Director of Demand Generation, you'll manage a portfolio of between 3 to 5 clients to:

  • Own full funnel forecasts, scorecards, and hypotheses for increasing marketing attributed closed-won revenue.
  • Own client results and relationships from start to finish. This includes strategy, planning, and execution.
  • Lead client communication with solid executive presence, reporting, and expectations management.
  • Work with other pods and team members to increase retention, drive referrals, cross-sell, and upsell.
  • You will **not** need to own SEO and Paid Media (Search & Social) campaigns yourself. Instead, you'll work with dedicated consultants and their pod Directors in a dotted-line fashion.

Day-to-day responsibilities will include:

  • Facilitate workshops with key client stakeholders to deep dive into pipeline data.
  • Marketing Operations and Revenue Operations data sanitization, full-funnel tracking, and automation hygiene.
  • Consult on website journeys including messaging, content, landing pages, and conversion paths.
  • Advise on website positioning & messaging to clarify who clients serve, the problems they solve, and how their solution helps.
  • Deploy marketing automation and lifecycle email marketing campaigns to nurture and reactivate pipeline.

You're a great fit for this role if you:

  • Hold yourself to a high bar for your own performance
  • Are generous, perceptive, and persuasive
  • Are self-directed, organized, and care about the details
  • Are self-aware, coachable, and trustworthy
  • Come with batteries included
Prior Success and Qualifications

You must have demonstrable experience executing demand generation programs for B2B SaaS teams at the individual contributor level for in-house or agency roles.

  • A successful track record of achieving or exceeding MQLs, SQL, and pipeline targets from your own hands-on efforts.
  • You worked directly with clients. You led meetings, gave presentations, and drove projects forward.
  • You're comfortable with large data sets to connect marketing data with insightful and actionable narratives, visualizations, and forecasts. You see yourself as an Excel pro.
  • Hands-on expertise with Google Analytics 4 and HubSpot. Experience with Salesforce, and SaaS product analytics tools is an asset.
  • Working effectively in fully remote-first or hybrid environments.

Why work here?
We believe that if we build our people, the people will build the business.

  • We have happy clients who respect our expertise and trust our recommendations.
  • We have happy team members with an average tenure of 3+ years and an industry-leading net promoter score of 70+.
  • You do not have to become a manager to increase your compensation or responsibility.


Here are some comments from your future co-workers about their experience (from Glassdoor):

One of my life's best decisions was to join PBS. Here's why:

  • Working with a top 1% SaaS experts
  • Supportive & empathic leadership
  • End-to-end control with no account manager involvement
  • Highly data-driven and result-oriented
  • Remote first with a supportive global team & flexible work hours
  • Your growth here in 1 year is similar to 3 to 4 years in other companies

Our Core Values

  • Give a Sht
  • Always Be in It To Win It
  • Be Obsessed with Serving Others
  • Practice a Growth Mindset
  • When We Fail, We Don't Lose the Lesson

Compensation and Benefits

  • This role is fully remote.
  • Competitive base and bonus compensation
  • We pay bonuses quarterly vs annually tied to performance
  • 5 weeks of paid time off for all full-time team members
  • Weekly 1:1's with supportive managers for your professional development
  • Flexible hours with a working overlap of 4 hours daily with Americas timezones
  • In-person meetups for team members, and a big annual retreat
  • Comprehensive health spending account and eye/dental/medical benefits for Canadian residents.

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