Senior Manager, Demand Generation

5 days ago


Toronto, Ontario, Canada Wisedocs AI Full time
{"title": "Senior Manager, Demand Generation", "content": "Job Summary

Wisedocs AI is seeking a Senior Manager, Demand Generation to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement.

Key Responsibilities
  • Develop and execute multi-channel marketing strategies to drive business growth
  • Oversee and optimize all marketing channels, including digital, social media, email, content, and events
  • Design and implement innovative marketing campaigns that capture attention and drive conversion
  • Craft and deliver persuasive brand narratives that resonate with our target audience
  • Monitor, analyze, and report on the effectiveness of marketing activities
  • Work closely with cross-functional teams to align marketing strategies with business objectives
Requirements
  • Proven experience as a Senior Marketing Manager or similar role in the Insurtech and/or B2B SaaS sector
  • Experience with Hubspot and Marketo preferred (or similar CRMs)
  • Expertise in digital marketing, social media, content creation, and data analytics
  • Exceptional communication skills with the ability to craft compelling messages
  • Strong analytical skills with experience in using marketing metrics to drive decision-making
What We Offer
  • A hybrid model requiring on-site presence at least twice/week
  • Modern employee benefits, including health and dental coverage
  • Competitive compensation with valuable stock options
  • An opportunity to develop rapidly in your career with a super-immersive learning environment
", "lang_code": "en-US"}

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