Senior Communications Officer, Edmonton

2 months ago

Edmonton, Alberta, Canada Canadian Broadcasting Corporation Full time
Position Title:
Senior Communications Officer, Edmonton (English Services)

Status of Employment:
Permanent

Position Language Requirement:
English

Language Skills:
English (First Official Language), English (Reading), English (Speaking), English (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
:59 PM

Your role

Are you a vibrant community connector? A strategic digital marketer? Creative brand storyteller?

CBC Edmonton is looking for an energetic senior communications officer to execute strategies, projects and initiatives to support CBC's digital, radio and television programming, community engagement efforts and public outreach in Edmonton and northern Alberta.

Reporting to the regional manager of communications and marketing, the successful candidate will have a passion for CBC, a flair for connecting with audiences, a desire to take risks and experiment, and a diversity of thought and connections. A strategic thinker and natural collaborator, you are the kind of person who thrives in fast-paced environments and relishes that no two days are the same.

You will understand the diverse and changing population in Edmonton and northern Alberta, and the importance of broadening the range of perspectives, experiences and points of view reflected on our programming, especially those from people who have been traditionally underrepresented in the media.

Your responsibilities:
  • Advance a strategic shift to grow CBC's connections with younger, diverse audiences, creating strategies to identify new audiences and reach people where they are.
  • Lead and develop community engagement for CBC in Edmonton and northern Alberta. Work closely with community partners and editorial colleagues on station initiatives, outreach opportunities, community events and stakeholder engagement.
  • Develop and implement strategic integrated marketing plans to promote our programming and the CBC brand across all platforms (social, digital, radio, TV).
  • Create and executive innovative social media strategies that deepen our community connections and elevate a range of voices.
  • Execute, manage and monitor campaigns from conception to implementation, analyzing performance and optimizing content.
  • Collaborate with teams across CBC to elevate national priorities and campaigns.
  • Cultivate and manage relationships with internal and external partners.
  • Create and develop promotional concepts, approaches and campaigns that promote brand initiatives along with our strategic priorities.
We are looking for a candidate with the following:
  • A strong proven connection to the communities we serve in Edmonton and northern Alberta, and experience in developing strategies to connect with new, younger and more diverse audiences
  • Superior social media marketing skills, with a keen understanding of digital/social trends and demonstrable success in creating and executing strategies/campaigns and managing business channels.
  • Superior writing, editing and proofreading skills, with exemplary attention to detail and ability to adapt writing for different audiences and platforms.
  • Strong organization and time management skills with the ability to manage multiple projects on tight deadlines.
  • Demonstrated ability to plan and coordinate events (in-person and virtual).
  • Ability to create and execute paid advertising strategies, analyze results and adjust tactics to increase engagement.
  • Ability to leverage research data to drive marketing decisions.
  • Experience with InDesign, Illustrator, Photoshop or Canva with an understanding of print and digital specs for creative outputs.
  • A results-oriented, enthusiastic and reliable team player with excellent interpersonal skills, a demonstrated solutions-focus and a positive attitude.
  • A strong desire to live and promote the values of diversity, inclusion and a respectful work culture.
  • Knowledge of languages other than English is considered an asset.
  • Ability to work in the CBC Edmonton office, and the ability to travel to locations across Alberta.
  • Flexibility in work hours as operations demand, including the ability to work shift work, including evenings, weekends and holidays, as required.
  • Post-secondary education in communications/public relations or marketing with five or more years of experience, or an equivalent combination of education, training and experience.
  • Must possess a valid driver's licence as well as a driving record that meets the minimum requirements of CBC/Radio-Canada's insurance company.
Think this job is meant for you but worried you don't have it all? At CBC/Radio-Canada, we recognize that not everyone takes the same path when it comes to building their skills. If you feel you meet most of the qualifications and you are excited by the possibility of adding to the rich culture of the CBC, take a chance and express your interest by applying now

Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:
123 Edmonton City Centre, Edmonton, Alberta, T5J 2Y8

Work Schedule:
Full time

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