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Marketing and Communications Specialist

2 months ago

Edmonton, Alberta, Canada Edmonton Public Library Full time

Are you a skilled communicator? The Edmonton Public Library (EPL) is seeking a talented writer, marketer, and project manager to enhance our marketing and communications team. We are a dynamic group with innovative ideas. If you are enthusiastic, passionate about fostering a vibrant online community, and enjoy creating captivating social media content, we want you to help promote the exceptional programs and services offered at our library.

Key Responsibilities:

  • Lead and implement EPL's social media strategy, enhancing our presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Assist in crafting EPL's advertising campaigns across various mediums including online, print, radio, and outdoor advertising.
  • Write, edit, and proofread internal and external communications, including newsletters, blogs, and content marketing materials, while also supporting the creation of other print and digital collateral as needed.
  • Contribute to EPL's public websites and staff intranet by writing, editing, updating content, and analyzing website performance.
  • Support EPL's digital communications strategy by developing and executing multimedia projects, such as customer testimonials and videos.
  • Help plan and execute large-scale initiatives, including fundraising events and branch openings.
  • Oversee the planning, development, and execution of small to medium-sized marketing and communications campaigns.

Job Requirements:

  • A related post-secondary diploma or degree from a recognized institution.
  • A minimum of one year of relevant experience in a large public sector, institutional, or commercial organization.
  • Experience managing social media channels, including paid advertising.
  • Familiarity with web editing tools and mass email platforms is preferred.

What You Bring:

  • Exceptional writing, editing, and revision skills.
  • A strong customer service orientation.
  • Effective project management capabilities.
  • Excellent organizational and time management skills.
  • Attention to detail with the ability to manage multiple priorities.
  • Self-motivated with a proactive approach.
  • A proven ability to thrive in a collaborative environment while also working independently to meet deadlines.
  • A solid understanding of CP Style guide.
  • Proficient in Microsoft Office applications.
  • Familiarity with social media monitoring and reporting tools.
  • Basic knowledge of advanced software programs like Adobe Photoshop and Creative Suite is an asset.

Note: This position typically follows a weekday schedule, with occasional evening and weekend shifts required. Employees in the Marketing and Communications Division may have variable hours based on operational needs.