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CRM Analyst

3 months ago

Markham, Ontario, Canada Hyundai Full time

Hyundai Auto Canada Corp., located in the heart of Markham, Ontario, is a subsidiary of the esteemed Hyundai Motor Company of Korea.

We are also a thriving hub of innovation, automotive excellence, and driving passion.

Our journey at Hyundai Canada takes us across the entire spectrum of automobiles, from subcompacts to luxurious premium sedans and the adventurous world of sport utility and crossovers.

But we're about more than just cars. We're about crafting an exceptional experience that goes beyond the road.


Here at Hyundai Canada, we don't just hire team members; we embrace a team of individuals who are the driving force behind our growth and our unique culture.

We're a dynamic, fast-paced environment where each day unfolds with fresh opportunities and exciting challenges. Our award-winning culture thrives on innovation, the exchange of new ideas, and a relentless pursuit of pushing boundaries.

WHAT YOU WILL DO

You will help to drive business results through the development and execution of CRM campaigns including lead acquisition and nurturing, customer acquisition and loyalty, and promotion.


HOW WILL YOU MAKE AN IMPACT

  • Support the execution of CRM marketing campaigns endtoend, including campaign workflow development, briefing, targeting, testing, execution, reporting, and optimization.
  • Support the implementation of SFMC for CRM programs.
  • Build and recommend customer journeys for the different lifecycle stages
  • Leveraging customer data insights and segmentation tools, identify the target audience strategy, and business rules based on the stage of the customer purchase journey, segmentation, and behaviors.
  • Oversee database management eg segmentation, list management, data cleanliness.
  • Liaise with data team to identify data opportunities, identify target lists, pull data for CRM programs
  • Optimize campaigns through A/B and/or multivariate tests to improve campaign & customer metrics on an ongoing basis;
  • Liaise with retail, brand, product, sales, aftersales and legal teams to support campaign requirements, identify prospect and/or customer data requirements, product selection, promotions/offers, and copy/content to ensure optimized customer uptake.
  • Assist in creating postcampaign performance analysis and feedback for continuous improvements.
  • Support manager with continuous innovation in CRM initiatives, and marketing tactics to acquire and nurture prospects to conversion along the customer journey.
  • Liaise with events team and vendors to facilitate lead collection at events
  • Build and maintain relationships with partners, crossfunctional teams, and vendors
  • Help to train and assist other team member utilizing the CRM platform.
  • Support the Manager with the development and execution of the CRM annual marketing calendar.

WHAT YOU WILL BRING TO THE ROLE

  • Completion of an undergraduate degree preferably from a business discipline or an equivalent combination of experience and education
  • 35 years of relevant experience in same or similar function.
  • Digital Campaign Management tools: (Salesforce Marketing Cloud or other similar system).
  • Familiarity working with marketing data
  • Knowledge of reporting tools like GA4 and Tableau,a strong plus;
  • Datadrive and analytical. Can read, translate and optimize the meaning of data obtained from A/B tests;
  • Ability to work comfortably with employees at all levels of the organization
  • Experience with project management basics with working across multidisciplined teams and offices in driving alignment, approvals and expectations of output(s);
  • Strong knowledge of MS Office, specifically Advanced Excel and PowerPoint
  • Strong Client focus with a drive to deliver top results
  • Organized and able to manage multiple projects simultaneously while meeting timelines.
  • A selfstarter who is tenacious and creative in finding ways to get things done
  • Creative and strategic thinker
  • Automotive industry a plus
  • Good interpersonal skills and aptitude to engage with colleagues and other stakeholders.
  • Comfort working independently and within a team environment assisting colleagues.
  • Attention to detail and accuracy; ability to manage multiple projects concurrently.

WHAT HYUNDAI CANADA CAN OFFER YOU

  • Award-Winning Work Culture
  • Health Benefits Start Day One
  • Vehicle Leasing Program
  • Flexible start times and Hybrid working environment
  • RRSP Matching
  • Maternity and Parental Leave Top-Up
  • Career Development and Mentoring Program
  • Tuition Reimbursement Support

WHAT HAPPENS NEXT
STILL INTERESTED? WHY NOT APPLY?

If you are excited about this role, the automotive industry, or Hyundai Canada, why not apply? Even if you don't meet every item listed above, or if you have never worked in automotive, we would love to hear from you.

The secret to our recruitment success, real humans are reviewing resumes. There are no bots or algorithms in our process, so why not give it try and let us get to know you?
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