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Senior Manager, Sales and Marketing Performance
3 months ago
You can expect an interesting environment where you're part of making sure our business is running optimally and safely-helping keep the economy on track.
We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference.
The Senior Manager, Sales and Marketing Strategy and Events is responsible for leading projects as assigned, with an emphasis on handling communications, relationships, costs, and change management.
The incumbent assists in developing a cohesive strategy that improves the performance of the Sales and Marketing team including a strong focus on oversight, delivery, and communication for smooth integration and maximum success.
Furthermore, the incumbent is responsible for building and leading the events plan for Sales and Marketing.The incumbent oversees all campaigns, events, and trade shows, ensuring alignment of key messages for each campaign brought forward, and espouses a global strategic view of how each campaign fits into the complete corporate communications strategy.
Sales and Marketing Strategy- Support defining a corporate strategy that aligns programs and initiatives across the Sales and Marketing functions within CN's overall strategic agenda
- Collaborate with the Chief Commercial Officer (CCO) and senior leaders to support driving the Sales and Marketing Engagement Plan
- Handle governance forums for regular process updates, issue escalation, and information dissemination to facilitate project prioritization and decision making
- Ensure the progress and delivery of key initiatives, providing direct execution management support to the CCO and team
- Support change management activities into project and implementation plans
- Identify activities required to handle risk and resistance that may be associated with change
- Support and deliver on the communication plans to keep stakeholders informed, engaged, and supportive of project and program initiatives
- Coordinate Sales and Marketing activities and priorities for enhanced teamwork and efficiency
- Sales and Marketing Events and Communications
- Oversee CN's engagement at major events, conferences and trade shows
- Work with Business Units (BUs) to identify the best platforms and conferences to support the goals of CN and maximize its investment
- Create and handle unique, innovative, and distinct corporate event experiences (i.e., Business Plan, Investor Day, Safety Summit, Sales Meeting) that support CN's strategic goals and objectives
- Work closely with the port authorities, terminal operators, and other supply chain stakeholders to create moments that bring together supply chain authorities to explore trends, opportunities, disruptions, and major shifts on the horizon
- Ensure that CN advertising and content marketing efforts are aligned with the company's goals and creating synergies with other promotional initiatives and sponsorships
- Build customer engagement and advocacy to gain a deeper understanding of customers, create solid relationships, and drive more revenue opportunities
- Ensure project management practices and principles are followed when launching and running an initiative from start to end
- Ensure change management practices and principles are applied when launching and running business implementation
- Oversee functional townhall and collaboration workshops to ensure integrated planning and stakeholder involvement
- The role has standard working conditions in an office environment with a regular workweek from Monday to Friday. Due to the nature of the role, the incumbent must be able to meet tight deadlines, handle pressure and stress while running simultaneous projects. Management
- Minimum 5 years of previous management experience
o Experience in communication and marketing campaign development, execution, and measurement
Bachelor's Degree in Business Administration or Operations Management
- Change Management (PROSCI) certification
- Project Management (PMP) certification**Any designation for these above would be considered as an asset
- Technical Skills/Knowledge
- Strong computer skills and knowledge of Systems, Applications, and Products (SAP), Business Warehouse (BW), Microsoft (MS) Office including MS Project, and CN internal Systems
- Knowledge of railroad operations and back-office process
- Strong understanding of technology trends, change management and project management strategies
Essential to the economy, to the customers, and to the communities it serves, CN safely transports more than 300 million tons of natural resources, manufactured products, and finished goods throughout North America every year.
S.through a 19,500 mile rail network, CN and its affiliates have been contributing to community prosperity and sustainable trade since 1919.
CN is committed to programs supporting social responsibility and environmental stewardship.At CN, we are dedicated to building North America's most and railroad, which includes reflecting the communities in which we operate.
As an equal employment opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, and other protected status as required by applicable law.
