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Manager, Advertising Operations

4 months ago

Toronto, Canada Canadian Tire Corporation Full time

What you'll do

As the Manager, Advertising Operations for our dynamic Retail Media Network, you will be at the helm of our advertising unit, leading the team that sets the gold standard in executing client campaigns within the retail media network space. Your mission will be to drive superior client results, foster innovation, and uphold our reputation as leaders in the retail media advertising domain.

  • Drive the strategic vision for ad operations on retail media platforms, ensuring alignment with business objectives and client needs

  • Lead and inspire the ad operations team, setting high-performance standards and championing professional development

  • Oversee the management, launch, and continuous optimization of advertising campaigns across multiple channels

  • Establish robust processes for analyzing campaign performance to maximize effectiveness and ROI

  • Cultivate strong interdepartmental relationships to facilitate integrated, efficient campaign delivery

  • Remain ahead of the curve on market trends and competitor shifts, advising the strategy team on potential implications

  • Administer campaign budgets and projections, relentlessly pursuing excellence in client investment outcomes

  • Promote an ethos of testing and learning, pushing the boundaries of ad placements, targeting approaches, and creative innovation

  • Act as a key advisor to clients, offering deep insights and guidance to enhance their advertising strategies

  • Collaborate closely with product development to translate frontline feedback into tangible enhancements for our advertising solutions

  • Author comprehensive reports that not only track campaign performance but also inform future strategic initiatives

  • Proactively address campaign challenges, standing at the ready with remedies that are both swift and measured

  • Maintain a responsive and flexible campaign management strategy that can quickly adapt to platform or market alterations

  • Support the sales team with media plan development and strategic pitches to reinforce pre-sales efforts

  • Drive continued learning within the team to master the latest in retail media technology and practices

What you bring

  • At least 5-7 years of strategic leadership experience in digital advertising campaign management for retail media or related sectors

  • Proven track record of scaling ad-operations and driving significant growth within the digital advertising space (retail-media specific is preferred), managing budgets >$10M CAD per year

  • Expert-level proficiency in data analysis with a history of using insights to spearhead campaign innovation

  • Exemplary communication skills paired with a collaborative spirit to forge and nurture cross-functional alliances

  • Deep expertise in the complexities of retail media networks and a proven leader in the evolution of the advertising industry

  • Exceptional project management skills, balancing multiple initiatives with finesse and unwavering precision

  • A visionary mindset, constantly engaged with emerging industry trends and preparing the team for the future of advertising

  • A demonstrated commitment to mentoring teams, sharing knowledge, and elevating the entire unit's expertise

  • Autonomous, self-motivated individual with the drive to own critical tasks and deliver beyond expectations

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.