Customer Segment Strategy Manager

3 weeks ago


Toronto, Ontario, Canada Insight Global Full time

JOB DESCRIPTION

The Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention. The Students segment manager will be responsible for leading the development and execution of various initiatives that result on the accelerated growth of the priority Students segment. You will be required to analyze market, competitor, and customer information to develop compelling value propositions to attract Students customers and to nurture deeper customer relationships early on in their journey with the bank. You will also be responsible for end-to-end execution – partnering with external partners (primarily colleges & universities) to ensure successful sponsorship/partnership events and maintaining a good relationship. At the same time, you will be required to work cross-functionally, on a regular basis, with internal stakeholders such as Product, Marketing, Digital, Compliance, Analytics and Frontline to bring the segment's value proposition to life.

REQUIRED SKILLS AND EXPERIENCE

· Large enterprise experience

· Strategy/Product background (NOT Marketing)

· Management or strategy education background

· Candidate should have previous experience in Segments, Strategy or Partnerships within an FI - A mix would be ideal.

Proficient user of MS Excel, PowerPoint and Data visualisation tools such as Power BI

NICE TO HAVE SKILLS AND EXPERIENCE

Banking experience, specifically experience with retail banking customers and products



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