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Director of Customer Segmentation Strategy
3 weeks ago
We are seeking a talented individual to lead our customer segmentation efforts as Director of Customer Segmentation Strategy. Reporting to the VP of Marketing and Segmentation, you will be responsible for developing and implementing sophisticated segmentation strategies that inform our marketing and business decisions for our direct-to-consumer brands, Sonnet & Petline.
Key Responsibilities:- Develop and implement advanced customer segmentation models using various analytical tools and techniques
- Leverage Environics Analytics PRIZM tools to enhance customer insights and targeting capabilities
- Collaborate with cross-functional teams to translate data-driven insights into actionable marketing and business strategies
You will have the opportunity to work closely with stakeholders across the organization to drive business growth and improve customer experience. If you are passionate about customers, data, and are ready to make an impact, we encourage you to apply.
