Retail Banking Segment Manager – Students

3 weeks ago

Toronto, Ontario, Canada Intelliswift - An LTTS Company Full time
Retail Banking Segment Manager – Students

Job Title: Manager, Customer Segments

Location: Toronto, ON (Hybrid - Must work from office on Tuesdays & Thursdays)

Duration: 24 months

Contract Type: T4 only

Pay Rate: CA$44.82/Hour

Role Mandate:

The Customer Segments team is responsible for defining, developing, and executing on cross-functional customer-centric strategies that drive personal banking acquisitions and enhance retention. The Students segment manager will lead the development and execution of various initiatives that result in the accelerated growth of the priority Students segment.

You will analyze market, competitor, and customer information to develop compelling value propositions to attract Students customers and nurture deeper customer relationships early on in their journey with the bank. You will also be responsible for end-to-end execution – partnering with external partners (primarily colleges & universities) to ensure successful sponsorship/partnership events and maintaining a good relationship. At the same time, you will work cross-functionally, on a regular basis, with internal stakeholders such as Product, Marketing, Digital, Compliance, Analytics, and Frontline to bring the segment's value proposition to life.

Responsibilities:

  • Develop strategies for partnership growth and integration with colleges & universities to acquire new-to-client Students.
  • Manage and enhance relationships with existing partners.
  • Identify and develop compelling partnerships to help grow the priority Students segment portfolio and support customers with relevant value additions to drive activation.
  • Oversee partnership performance and ensure alignment with business goals.
  • Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mind.
  • Evaluate and report on competitor group banking programs on an ongoing basis to understand positioning, pricing, strengths, and weaknesses.
  • Partner with Marketing, Customer Analytics, Digital, and Frontline teams to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving Students conversion, product adoption, retention, and cross-sell.
  • Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy.
  • Effectively translate analytics into meaningful customer insights and actionable recommendations.
  • Performance monitoring including forecasting results from various tactics and advocating for resource prioritization.
  • Collaborate with marketing partners to develop content for communication and creative teams to drive the development of communication templates and marketing assets to nurture partnerships and client relationships.
  • Drive continued innovation in evolving the segment program.
  • Articulate campus partnership strategy and communicate results on an ongoing basis to key stakeholders.

Knowledge, Skills & Qualifications:

  • Minimum 3-5 years of relevant Customer Segments, Strategy, Partnership roles in Retail banking or similar financial service industries.
  • Demonstrable track record of negotiating and closing partnership deals in a customer/partner facing role preferred.
  • Strong commercial awareness with the ability to identify and develop opportunities.
  • Excellent verbal and written communication skills.
  • Experience in retail banking industry is an asset.
  • Experience in developing and executing customer strategies and value propositions, particularly those that require coordination and project management across the organization with multiple key stakeholders.
  • Experience with customer segmentation, customer intelligence, and market research.
  • Strong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tactics.
  • Ability to impact, influence, and lead diverse and cross-functional groups; experienced change agent.

Preferred Qualifications:

  • Excellent relationship development and management skills.
  • Ability to prioritize and manage multiple assignments simultaneously.
  • Team-oriented, flexible, collaborative.
  • Results-oriented, driven, and self-motivated with a commitment to excellence.
  • Advanced PowerPoint and Excel skills.

Seniority level: Mid-Senior level

Employment type: Contract

Job function: Business Development

Industries: Banking and Investment Banking

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