Customer Segments Manager

2 weeks ago

Toronto, Ontario, Canada Teamrecruiter Inc Full time

One of our major banking clients is looking for a Product Marketing Manager (Students Segment, Banking exp.)Length: 24 months contract with a huge possibility of extension and conversion to FTELocation: Toronto, ON - Onsite Hours of work: 8:30 am - 5:00 pm; 9:00 am - 6:00 pm  ROLE MANDATE:Manager, Customer Segments (Students)The Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention. The Students segment manager will be responsible for leading the development and execution of various initiatives that result on the accelerated growth of the priority Students segment.You will be required to analyze market, competitor, and customer information to develop compelling value propositions to attract Students customers and to nurture deeper customer relationships early on in their journey with the bank. You will also be responsible for end-to-end execution - partnering with external partners (primarily colleges & universities) to ensure successful sponsorship/partnership events and maintaining a good relationship. At the same time, you will be required to work cross-functionally, on a regular basis, with internal stakeholders such as Product, Marketing, Digital, Compliance, Analytics and Frontline to bring the segment's value proposition to life. Responsibilities:Developing strategies for partnership growth and integration with colleges & universities to acquire new-to-bank StudentsManaging and enhancing relationships with existing partnersIdentify and develop compelling partnerships to help grow the priority Students segment portfolio and support customers with relevant value additions to drive activationOverseeing partnership performance and ensuring alignment with business goalsDevelop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mindEvaluate and report on competitor group banking programs on an on-going basis to understand positioning, pricing, strengths, and weaknesses.Partner with Marketing, Customer analytics, Digital and Frontline teams to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving Students conversion, product adoption, retention, and cross-sellIdentify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategyEffectively translate analytics into meaningful customer insights and actionable recommendationsPerformance monitoring including Forecast results from various tactics and advocate for resource prioritizationCollaborate with marketing partners to develop content for communication and creative teams to drive the development of communication templates and marketing assets to nurture partnerships and client relationshipsDrive continued innovation in evolving the segment programArticulate campus partnership strategy and communicate results on an ongoing basis to key stakeholders Knowledge, Skills & Qualifications:Minimum 3-5 years of relevant Customer Segments, Strategy, Partnership roles in Retail banking or similar financial service industriesDemonstrable track record of negotiating and closing partnership deals in a customer/partner facing role preferredStrong commercial awareness with the ability to identify and develop opportunitiesExcellent verbal and written communication skillsExperience in the retail banking industry is an assetExperience in developing and executing customer strategies and value propositions, particularly those that require co-ordination and project management across the organization with multiple key stakeholdersExperience with customer segmentation, customer intelligence and market researchStrong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tacticsAbility to impact, influence and lead diverse and cross functional groups; experienced change agentMinimum Undergraduate DegreeExcellent relationship development and management skillsAbility to prioritize and manage multiple assignments simultaneouslyTeam oriented, flexible, collaborativeResults oriented, driven, and self-motivated with a commitment to excellenceAdvanced PowerPoint and Excel skills URGENT: Please read the job description above. If this interests you, apply to the job with your most updated resume, including your contact number and email address.The recruiter in charge of this role is Prakash If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this job description to them and you will be eligible for a referral bonus upon a successful hire. Please note that this is the most up to date version of job description available at this time - During Client Interview you will receive additional information - variance may apply Please note: Adherence to our end client's vaccination policy is a requirement. Please visit the TEAMRECRUITER website to review other CAREER OPPORTUNITIES

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