International Marketing
Found in: Talent CA C2 - 6 days ago
The Role
Reporting to the Manager of International Marketing & Recruitment, the International Marketing & Recruitment Specialist collaborates closely with Douglas College’s International Marketing & Recruitment Team. The role entails developing and executing a targeted marketing and recruitment strategy for Mexico and Caribbean. Responsibilities Responsibilities include conducting market analysis, identifying growth opportunities, cultivating partnerships with educational agents, and representing the College at recruitment events throughout Latin America. This position involves engaging with students and agents from neighbouring countries. When necessary, the marketing representative will provide logistical support for Douglas College’s employees who are in Mexico on business trips. To Be Successful in this Role You Will Need Education & Experience- Bachelor’s degree in a related discipline, such as Business Administration with a major in marketing, Cross-cultural Studies, or International Education field.- Minimum of 2 years of recent work experience in marketing and business development, preferably in the International Education sector. An equivalent combination of education and experience may be considered.- Excellent interpersonal and cross-cultural communication skills including an excellent working knowledge of the English language (written and verbal). Native Spanish speaker is required. - Experience studying overseas, particularly in Canada, is an asset.- Good knowledge of the Canadian education system and Latin American geography, history, politics, and current and local affairs.- Experience with running social media campaigns, virtual marketing campaigns and initiatives, and webinars.- Experience presenting to small and large groups in informal and formal settings.- Demonstrated experience developing and managing relationships with external organizations (including pathway administrators, high school counselors, education consultants/agents, study abroad departments at overseas institutions, etc.) and a variety of stakeholders across the College community including faculty, department coordinators/chairs, administration, and staff.- Demonstrated ability to develop and implement effective marketing and recruitment strategies and events for a wide variety of stakeholders including private institutions, high schools, and international education agents.- In-depth understanding of the field of international student marketing and recruitment including key competitors, developments in the field, current tactics, and market research and indicators.- Experience planning, coordinating and organizing large-scale recruitment events.- Current knowledge of Immigration, Refugees, Citizenship, Canada (IRCC ) regulations as they pertain to international student admission and registration (e.g. study permit and visa processing, issuing Letters of Acceptance for international students)- A solid working knowledge of the B.C. and Canada post-secondary education systems, including admission requirements and programs, graduation requirements, partnerships, and articulated agreements with a clear emphasis on Douglas College.- Experience providing supervision and feedback to direct or in-direct reports, volunteers, and knowledge of supervisory practices and mentoring.
Skills and Abilities
- Demonstrated ability to effectively and tactfully communicate both verbally and in writing with the public, students, partners and College stakeholders in English and Spanish .- Excellent cross-cultural communication skills and ability to communicate effectively with clients.- Demonstrated ability to develop, establish and maintain good working relationships with colleagues and work as part of a team.- Demonstrated ability to work independently, with minimal direct supervision.- Demonstrated ability to train others, as well as design and deliver training materials for external partners.- Strong consultative sales and customer service skills.- Strong interpersonal, organizational, and problem-solving skills. Demonstrated ability to critically analyze, reason and problem solve. Ability to handle complex partner or student complaints or concerns in a knowledgeable, tactful, and confidential manner.- Demonstrated understanding of marketing principles and terminology.- Comfortable in a public speaking setting with strong abilities to prepare and deliver effective presentations. Demonstrated ability to be flexible in adapting speaking and presentation style to people of various backgrounds and cultures (including prospective students, parents, education consultants/agents, governmental organizations, and institutional partners).- Ability to effectively interpret and apply College, government, agency, and departmental policies and procedures.- Self-motivated person who thrives in achieving organizational short and long-term goals and deadlines with minimum supervision.- Knowledge of career opportunities, training and/or job requirements for a wide range of academic, vocational and technical careers.- Advanced knowledge of international admissions processes including: The ability to research and assess BC and Canadian educational equivalencies; evaluation of foreign transcripts and transfer credits; understanding of entrance scholarships available to international students- Strong information literacy and computer skills, including: keyboarding at 45 wpm, word processing (MS Word), spreadsheet (Excel), CRM system, and PowerPoint.- Ability to exercise a high degree of confidentiality.Travel within Mexico and Caribbean is required for this position. A valid travel document for recruitment across Latin America is required.
The candidate must be physically able to handle heavy materials and/or equipment (i.e. promotional materials and display stands for student recruitment events).
* The candidate must be legally authorized to work in Mexico, and the remote work must be conducted from Mexico.
Technological requirements: This position requires that candidates have access to a stable high-speed internet connection, and a cellphone line connection.
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