Marketing Communications Officer

Found in: Talent CA C2 - 7 days ago

New Westminster, Canada Douglas College Full time

The Role

Reporting to the Marketing and Communications Supervisor, the Marketing Communications Officer assists with the development of annual and project-based marketing plans that expand the overall visibility and reputation of the Faculties and programs within their portfolio to prospective students, referrers and other stakeholders that support recruitment efforts. The Officer is responsible for the drafting, implementation, monitoring and evaluation of these marketing plans. The Marketing Communications Officer is also responsible for maintenance and integration of the College’s brand voice throughout all marketing touchpoints within their portfolio. The role develops persuasive, creative and engaging content across many different mediums. Responsibilities 1. Administers strategic marketing. a. Develops and maintains a deep understanding of the programs and services within respective portfolio, as well as audience profiles for each;b. Liaises with Deans/Associate Deans to understand Faculty priorities and strategic direction;c. Identifies prospective students’ needs and gaps in content and recommends new topics and/or types of content;d. Collaborates on the development of strategic marketing plans for respective portfolio that supports the strategic goals of the College and aligns with independent unit goals;e. Implements, monitors and evaluates all Faculty and individual program strategic marketing plans within respective portfolio;f. Maintains high-level knowledge of unpaid marketing channels and platforms and recommends appropriate marketing tools and tactics to promote the programs, services and events within portfolio;g. Identifies media relations opportunities within their portfolio and collaborate with communications team members in the creation of media releases and pitches to generate earned media;h. Collaborates with MCO team members to collect and analyze data from a variety of sources (e.g. social media analytics, surveys, Google analytics) to prepare marketing reports that determine the effectiveness of marketing efforts and makes recommendations for future improvements.

2. Research and write dynamic content. a. Researches and writes dynamic original content for core marketing materials including blog posts, web pages, social media channels, viewbooks, video scripts, newsletters, brochures and related marketing collateral;b. Applies critical and strategic thought to the development of materials and determine appropriate messaging for channel and audience;c. Writes in a clear, concise style suitable for selected marketing material and in accordance with College style;d. Researches and verifies information for marketing content using credible sources including personal interviews, Statistics Canada, industry associations and others;e. Contributes to the College-wide content marketing promotional schedule; coordinate workflow through collaboration with MCO team members;f. Creates, organizes and schedules content on Faculty or department-specific social media channels and College web pages;g. Provides substantive editing, copy-editing and proofreading services for material written by other College employees.

3. Creates and Maintains marketing communication channels. a. Manages Faculty and/or program and department marketing communication channels including web pages and social media;b. Develops editorial calendars for Faculty-specific channels in conjunction with the College-wide content marketing schedule;c. Protects Douglas College’s and Faculty reputation by monitoring Faculty-specific social networks and independently responding to conversations. Advises the Manager, Marketing about items that may adversely affect the College’s reputation;d. Maintains high-level of knowledge and keeps apprised of changes to institutional-approved tools in order to use them effectively, including Drupal CMS, TargetX CRM, Facebook, Twitter, Instagram, and others.

4. Creates visual content for marketing purposes. a. Identifies visual content needs that support Faculty and program-specific marketing objectives;b. Works with Marketing and Communications Supervisor to plan, organize and execute photo and video shoots;c. Works with Graphic Designers to create concepts that address and contribute to achieving marketing objectives;d. Contributes photo and video assets to the Digital Asset Management system in MCO, including adding tags and metadata.

5. Supervisory duties a. Hires and evaluates student staff including providing orientation and ensuring the provision of appropriate training and professional development;b. Initiates and processes appropriate personnel, payroll, accounting and purchasing documentation;c. Supervises the daily operation of positions under his/her authority; provides input into staff job descriptions;d. Approves staff work schedules and time sheets;e. Ensures adequate coverage for areas that fall within the scope of responsibility, while accounting for existing budget parameters;f. Develops and administers operating budgets for area-specific marketing activities.

6. Performs other duties
 a. Assists the Manager of the department when requested;
b. Represents the department at internal and external meetings, as requested. To Be Successful in this Role You Will Need A Bachelor’s degree in marketing, communications, journalism, public relations, or a related field from a recognized post-secondary educational institution, as well as a minimum of three years’ of directly related work experience; or an equivalent combination of education, training and experience; Demonstrated high proficiency in copywriting for print and electronic, including research and interview skills, data analysis for content development, excellent control of style variations for different media formats, tone for different audiences, and accuracy of copy Proven dynamic writer, editor and storyteller; Demonstrated high proficiency in editing and proofreading skills, including excellent command of English grammar and punctuation, and a commitment to clear and accurate presentation of material; Proven, solid grasp of marketing fundamentals and tactics including proficiency in marketing plan development and project coordination; Proven experience in content marketing and social media management across multiple platforms including content plan development, content generation and distribution, reputation management, client relationship management and use of social media management tools; Self-motivated, self-directed and assertive with the ability to work under minimal supervision; Willingness and ability to investigate and identify stories and news from across the College through a marketing lens Maintains currency with digital trends and developments, social media analytics, social listening and networking; Demonstrated ability to synthesize complex information; Demonstrated ability to initiate collaboration and work effectively as an integral member of a marketing team; Understanding of office procedures as well as standard office software such as MS Word, PowerPoint, and Excel; Working knowledge of digital photography including the ability to take publication-quality photographs in a variety of settings; Ability to maintain confidentiality.

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