International Marketing
8 months ago
The Role
Douglas College is hiring for an International Marketing & Recruitment Specialist – Middle East North Africa (MENA).The scope of responsibilities includes providing strategic input by developing and implementing a MENA specific marketing and recruitment plan through analysis of the market, identification of new opportunities, building relationships with education agents and partners, and representing the College at student recruitment events in North Africa and The Middle East. Responsibilities - Markets and promotes Douglas College’s programs in North Africa and The Middle East through the development and execution of targeted recruitment/marketing strategies.- Frequent travel in North Africa and The Middle East at times that are required.- Develops, builds and maintains contacts (i.e. international education agents) to increase the quantity and quality of international student enrolments at Douglas.- Trains and communicates with education agents on a regular basis to ensure that the College’s international admissions processes, programs, and procedures are understood and followed.- Responds to all inquiries from students and agents in a timely manner.- Develops and delivers client-focused publications and materials for student recruitment including PowerPoint presentations, regular webinars, and social media campaigns.- Provides consultation services to the College regarding North Africa and The Middle East specific needs for recruitment and servicing.- Works with International high schools in North Africa and The Middle East and attends their recruitment fairs.- Seek opportunity for possible institutional partnerships between Douglas College and private or public post-secondary institutions in North Africa and The Middle East. To Be Successful in this Role You Will Need A minimum of a bachelor’s degree in a related field from a recognized post-secondary educational institution plus two years’ related work experience in post-secondary admissions, marketing and recruitment as it relates to international education. An equivalent combination of education, training and experience may be considered. Demonstrated experience developing and managing relationships with external organizations (including pathway administrators, high school counselors, education consultants/agents, study abroad departments at overseas institutions, etc.) and a variety of stakeholders across the College community including faculty, department coordinators/chairs, administration, and staff. Demonstrated ability to develop and implement effective marketing and recruitment strategies and events for a wide variety of stakeholders including private institutions, high schools, and international education agents. In-depth understanding of the field of international student marketing and recruitment including key competitors, developments in the field, current tactics, and market research and indicators. Experience planning, coordinating and organizing large-scale recruitment events. Current knowledge of Immigration, Refugees, Citizenship, Canada (IRCC) regulations as they pertain to international student admission and registration (e.g. study permit and visa processing, issuing Letters of Acceptance for international students) Excellent interpersonal and cross-cultural communication skills including an excellent working knowledge of the English language (written and verbal). Native Arabic speaker is required. A solid working knowledge of the B.C. and Canada post-secondary education systems, including admission requirements and programs, graduation requirements, partnerships, and articulated agreements with a clear emphasis on Douglas College. A working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Access). Familiarity working with Banner, ISP, Microsoft Office on Mac platforms, and with the Microsoft Dynamics CRM system (or similar system) would be an asset. Experience with, and knowledge of contemporary web-based communication applications. Demonstrated ability to effectively and tactfully communicate both verbally and in writing with the public, students, partners and College stakeholders. Demonstrated ability to develop, establish and maintain good working relationships with colleagues and work as part of a team. Demonstrated ability to work independently, with minimal direct supervision. Experience providing supervision and feedback to direct or in-direct reports, volunteers, and knowledge of supervisory practices and mentoring Demonstrated ability to train others, as well as design and deliver training materials for external partners. Experience presenting to small and large groups in informal and formal settings. Demonstrated ability to be flexible in adapting speaking and presentation style to people of various backgrounds and cultures (including prospective students, parents, education consultants/agents, governmental organizations, and institutional partners) Demonstrated ability to critically analyze, reason and problem solve. Ability to handle complex partner or student complaints or concerns in a knowledgeable, tactful and confidential manner. Well-developed planning, co-coordinating and organizational skills. Knowledge of career opportunities, training and/or job requirements for a wide range of academic, vocational and technical careers. Advanced knowledge of international admissions processes including: The ability to research and assess BC and Canadian educational equivalencies Evaluation of foreign transcripts and transfer credits Understanding of entrance scholarships available to international students Valid travel document for recruitment across North Africa and The Middle East regions.-
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