Organic Growth Specialist

Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.

The Role

We're seeking an innovative organic growth specialist to revolutionize how our target market finds and engages with Affinity. This role goes beyond traditional SEO playbooks—you'll be pioneering the future of Answer Engine Optimization (AEO) while owning our entire website experience. You'll be constantly testing new approaches, leveraging AI tools daily, and optimizing for both traditional search engines and emerging AI-powered answer engines. This role reports to the VP of Demand Generation.

What will I be doing?

Next-Generation Search Optimization

Lead our transition from traditional SEO to Answer Engine Optimization (AEO), optimizing content for ChatGPT, Perplexity, Google AI Overviews, and other AI-powered platformsDevelop and execute innovative SEO strategies that capture high-intent prospects in private capital marketsCreate structured, authoritative content that AI engines cite as definitive answers about relationship intelligence and deal flow optimizationImplement advanced schema markup, featured snippets optimization, and conversational search strategies

Website Performance & Optimization

Own and continuously optimize our Webflow website for conversion, speed, and user experienceBuild, test, and iterate on landing pages, product pages, and conversion funnelsImplement A/B testing frameworks for website elements, messaging, and user journeysManage technical SEO including site architecture, redirects, XML sitemaps, and Core Web Vitals

Webflow Development & Management

Make direct changes to our Webflow site, including new pages, layout modifications, and CMS updatesOptimize our Webflow CMS for scalable content management and automated SEO settingsImplement advanced Webflow features like dynamic content, conditional visibility, and custom interactionsEnsure responsive design and optimal mobile experience across all pages

AI-Powered Innovation

Use AI tools daily for keyword research, content optimization, competitor analysis, and performance insightsImplement AI-driven testing frameworks for title optimization, meta descriptions, and content structureLeverage machine learning tools for predictive SEO analysis and trend identificationPioneer new approaches to optimize for voice search and conversational AI platforms

Analytics & Performance Management

Track and optimize for both traditional SEO metrics and AEO visibility indicatorsMonitor brand mentions across AI platforms and conversational search resultsBuild comprehensive dashboards tracking organic traffic, keyword rankings, featured snippet captures, and AI citation frequencyConduct regular technical audits and competitive analysis to identify optimization opportunitiesHow You'll Work
Think beyond traditional SEO – focus on how prospects actually discover solutions in 2025 and beyondCollaborate closely with Content Marketing and Product Marketing teams to create optimized, conversion-focused contentMove fast and test everything – implement rapid experimentation cycles for both content and website optimizationStay ahead of the curve – constantly research and test emerging search technologies and optimization techniquesLeverage AI extensively – use cutting-edge tools to scale your impact and uncover insightsQualifications

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Experience & Expertise

3-5 years of SEO experience with proven track record of driving organic traffic growth in B2B SaaS or similar industriesWebflow proficiency with ability to build pages, modify layouts, and manage CMS content independentlyAEO and AI search optimization knowledge – understanding of how to optimize for ChatGPT, Perplexity, and other answer enginesTechnical SEO skills including schema markup, site speed optimization, and crawlability management

Technical Skills

Advanced Webflow development skills including CMS setup, dynamic content, and custom code integrationSEO tool proficiency with Google Analytics, Search Console, Ahrefs/SEMrush, and emerging AEO tracking toolsAI tool expertise for content optimization, keyword research, and competitive analysisBasic HTML/CSS knowledge for implementing technical optimizations and troubleshooting

Strategic Mindset

Conversion-focused approach – understanding that traffic means nothing without quality leads and conversionsExperimentation mindset with experience designing and executing A/B tests and optimization experimentsContent strategy knowledge – ability to collaborate with content teams on SEO-optimized, AEO-ready contentPrivate capital market familiarity preferred but not required – willingness to learn industry terminology and buying behaviors

Innovation & Growth

Future-forward thinking – excitement about optimizing for emerging search behaviors and technologiesData-driven decision making with ability to analyze performance and iterate quicklySelf-directed learning – commitment to staying current with rapidly evolving search landscapeCross-functional collaboration skills for working with marketing, product, and content teamsWhy This Role Matters

You'll be at the forefront of search marketing innovation, pioneering optimization strategies for the next generation of search behavior. Your work will directly impact how private capital professionals discover Affinity, driving both awareness and high-intent leads through cutting-edge optimization techniques.

This is a high-impact role where you'll have the freedom to experiment, innovate, and shape the future of how B2B SaaS companies approach search marketing. You'll be building the playbook for AEO while driving measurable business results through both traditional and emerging search channels.

Work Location: Remote or Toronto, Canada

For those located in Toronto, for this role we're embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.

 
What you'll enjoy at Affinity:

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer an RRSP plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to succes.

A reasonable estimate of the current range is $64, $86,280.00 CAD Base.  Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.

About Affinity

With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.

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