Organic Growth Specialist

Canada (Remote)

Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.

We're seeking an innovative organic growth specialist to revolutionize how our target market finds and engages with Affinity. This role goes beyond traditional SEO playbooks—you'll be pioneering the future of Answer Engine Optimization (AEO) while owning our entire website experience. You'll be constantly testing new approaches, leveraging AI tools daily, and optimizing for both traditional search engines and emerging AI-powered answer engines. This role reports to the VP of Demand Generation.

Next-Generation Search Optimization

• Lead our transition from traditional SEO to Answer Engine Optimization (AEO), optimizing content for ChatGPT, Perplexity, Google AI Overviews, and other AI-powered platforms
• Develop and execute innovative SEO strategies that capture high-intent prospects in private capital markets
• Create structured, authoritative content that AI engines cite as definitive answers about relationship intelligence and deal flow optimization
• Implement advanced schema markup, featured snippets optimization, and conversational search strategies

Website Performance & Optimization

• Own and continuously optimize our Webflow website for conversion, speed, and user experience
• Build, test, and iterate on landing pages, product pages, and conversion funnels
• Implement A/B testing frameworks for website elements, messaging, and user journeys
• Manage technical SEO including site architecture, redirects, XML sitemaps, and Core Web Vitals

Webflow Development & Management

• Make direct changes to our Webflow site, including new pages, layout modifications, and CMS updates
• Optimize our Webflow CMS for scalable content management and automated SEO settings
• Implement advanced Webflow features like dynamic content, conditional visibility, and custom interactions
• Ensure responsive design and optimal mobile experience across all pages

AI-Powered Innovation

• Use AI tools daily for keyword research, content optimization, competitor analysis, and performance insights
• Implement AI-driven testing frameworks for title optimization, meta descriptions, and content structure
• Leverage machine learning tools for predictive SEO analysis and trend identification
• Pioneer new approaches to optimize for voice search and conversational AI platforms

Analytics & Performance Management

• Track and optimize for both traditional SEO metrics and AEO visibility indicators
• Monitor brand mentions across AI platforms and conversational search results
• Build comprehensive dashboards tracking organic traffic, keyword rankings, featured snippet captures, and AI citation frequency
• Conduct regular technical audits and competitive analysis to identify optimization opportunities

• Think beyond traditional SEO – focus on how prospects actually discover solutions in 2025 and beyond
• Collaborate closely with Content Marketing and Product Marketing teams to create optimized, conversion-focused content
• Move fast and test everything – implement rapid experimentation cycles for both content and website optimization
• Stay ahead of the curve – constantly research and test emerging search technologies and optimization techniques
• Leverage AI extensively – use cutting-edge tools to scale your impact and uncover insights

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Experience & Expertise

• 3-5 years of SEO experience with proven track record of driving organic traffic growth in B2B SaaS or similar industries
• Webflow proficiency with ability to build pages, modify layouts, and manage CMS content independently
• AEO and AI search optimization knowledge – understanding of how to optimize for ChatGPT, Perplexity, and other answer engines
• Technical SEO skills including schema markup, site speed optimization, and crawlability management

Technical Skills

• Advanced Webflow development skills including CMS setup, dynamic content, and custom code integration
• SEO tool proficiency with Google Analytics, Search Console, Ahrefs/SEMrush, and emerging AEO tracking tools
• AI tool expertise for content optimization, keyword research, and competitive analysis
• Basic HTML/CSS knowledge for implementing technical optimizations and troubleshooting

Strategic Mindset

• Conversion-focused approach – understanding that traffic means nothing without quality leads and conversions
• Experimentation mindset with experience designing and executing A/B tests and optimization experiments
• Content strategy knowledge – ability to collaborate with content teams on SEO-optimized, AEO-ready content
• Private capital market familiarity preferred but not required – willingness to learn industry terminology and buying behaviors

Innovation & Growth

• Future-forward thinking – excitement about optimizing for emerging search behaviors and technologies
• Data-driven decision making with ability to analyze performance and iterate quickly
• Self-directed learning – commitment to staying current with rapidly evolving search landscape
• Cross-functional collaboration skills for working with marketing, product, and content teams

You'll be at the forefront of search marketing innovation, pioneering optimization strategies for the next generation of search behavior. Your work will directly impact how private capital professionals discover Affinity, driving both awareness and high-intent leads through cutting-edge optimization techniques.

This is a high-impact role where you'll have the freedom to experiment, innovate, and shape the future of how B2B SaaS companies approach search marketing. You'll be building the playbook for AEO while driving measurable business results through both traditional and emerging search channels.

Work Location: Remote or Toronto, Canada

For those located in Toronto, for this role we're embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.

What you'll enjoy at Affinity:

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer an RRSP plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to succes.

A reasonable estimate of the current range is $64, $86,280.00 CAD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.

About Affinity

With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.

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