Growth Marketing Specialist

2 days ago


Remote, Canada Girlboss Full time

**About Girlboss**:
Girlboss is a community of ambitious women and your navigator for the future of work. We’re here to spark the thrill of possibility, to inspire and inform, so that you can find success on your terms.
As a modern media brand, Girlboss creates engaging, resonant content for our audience of 2M+ across multiple channels. These include our website, where we post long-reads, how-tos and profiles, and Girlboss Daily, our must-read morning newsletter. Girlboss Radio is our iconic podcast, which brings listeners career advice they can actually use, via conversations between new host, Avery Francis, and an impressive roster of guests. We also engage our community through Girlboss Goods, a marketplace of products by women-founded small businesses as well and Girlboss Jobs, a job board of dream postings to help our community level up.
We believe in transparency and feedback, taking extreme ownership, being positive problem solvers, infinite learners, under-promising and over-delivering and having fun along the way.
Girlboss is powered by a small and mighty fully remote global team.
**The Opportunity**:
As a Growth Marketer at Girlboss you'll be the driving force behind all our digital marketing initiatives. You'll develop, implement, track and optimize digital campaigns across multiple platforms. You'll own all of our marketing channels and measure their success.
You'll be in charge of creating a digital marketing strategy that supports our overarching business goals. Ideally, all this will result in acquisition, retention and loyalty of our subscriber base.
You'll work together with our editorial, sales and design team to craft beautiful and compelling stories for campaigns. Ultimately, as the Growth Marketing Specialist, you'll make sure our message reaches our target audience so that Girlboss can enter the next stage of growth.
For this role, past experience should include a broad set of digital marketing skills. The ability to wear many hats and execute on multiple projects at once.
As the right-hand woman of the Head of Growth, you will be vital to communicating the success of all Marketing Initiatives. Strong presentation skills are a must.
**Responsibilities Include**:

- As a vital member of our Growth team, you will work closely with a variety of people across the company, external agencies and vendors to identify and conceptualize campaign strategies.
- Manage project budgets and timelines while meeting objectives and producing quality deliverables.
- Execute campaigns effectively, on schedule and on budget.
- Stay up-to-date on current trends and technologies in project management, marketing, design, ecommerce, and paid media.
- Locate and secure talent and resources before campaign launches.
- Document all processes for optimum efficacy and handle retrospectives.
- Utilize internal team and external resources to produce quality content for execution.
- Monitor all outlets for campaign impact and progress.

**Requirements**:

- 5+ years experience in digital campaign execution
- A familiarity with common best practices in relation to digital marketing tactics
- An understanding of project management best practices, methodologies, and ability to create project plans
- High proficiency with Google Suite, particularly Sheets and Slides

**Benefits**:

- Home Office & Productivity_
- Flexible remote culture with opportunity for asynchronous operations with the ability to work in the time zone of your choice, anywhere in the world
- Generous stipend to help create your perfect work from anywhere setup
- Support for training & conferences
- Enthusiastic encouragement of power naps & breaks during the work day
- Audible coverage
- Culture & Community_
- Monthly team activities (Lunch & Learns, AMAs, Socials and Book Club)
- Birthday, Anniversary, Life Celebrations - we’ll celebrate your milestones. You’ll also get the day off on your birthday.
- Quarterly In-person team socials
- 3 additional paid days off per year to volunteer for a cause of your choosing
- Annual company-wide retreat and holiday party
- Lots of fun free merch
- 5-week sabbatical after 4 years on staff
- Health & Wellness_
- Comprehensive medical and dental benefits
- Unlimited sick days (we support menstrual leave as well)
- 5 annual personal days
- Annual team holiday shutdown (paid, fully offline between Christmas and New Years)
- Benefits may vary depending on the geographical location where you work.



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